Your trends
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Short Trend Summary
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning and purpose through nature, community, and wellness practices. Brands need to provide practical solutions to…
Hyper Fatigue- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning and purpose through nature, community, and wellness practices. Brands need to provide practical solutions to offer escapism, and establish healthy connections in technology, wellness, and…
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MINTEL - Global Consumer TrendsHyper Fatigue
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning… -
Short Trend Summary
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This…
International Localism- Brands & Advertising
- Consumer Attitudes
- Sustainability
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This will involve collaborations with local artists, re-evaluating supply chains, and…
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MINTEL - Global Consumer TrendsInternational Localism
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by… -
Short Trend Summary
Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support…
Intentional Spending- Brands & Advertising
- Consumer Attitudes
- Sustainability
Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support purpose-driven brands that address long-term challenges faced by industries and…
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MINTEL - Global Consumer TrendsIntentional Spending
Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility,… -
Short Trend Summary
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they…
Tackling Taboo- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they are now also speaking more freely about it – there…
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FORESIGHT FACTORY - Global TrendingTackling Taboo
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects… -
Short Trend Summary
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use…
Meme Messaging- Consumer Attitudes
- Culture
- Emerging Technology
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use of GIFs, memes, and emojis in online communication with companies.…
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FORESIGHT FACTORY - Global TrendingMeme Messaging
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer… -
Short Trend Summary
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in public trust of institutions such as the Supreme Court in the US, with only 25%…
Movable Morality- Consumer Attitudes
- Culture
- Lifestyle
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in public trust of institutions such as the Supreme Court in the US, with only 25% of Americans expressing confidence in it. During the COVID-19 pandemic,…
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FORESIGHT FACTORY - Global TrendingMovable Morality
Moveable Morality refers to a shift away from traditional centralized authority towards personal judgments of what is right. This has led to a decrease in… -
Short Trend Summary
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which…
Fact Finders- Consumer Attitudes
- Emerging Technology
- Media & Information
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which is supplanting Google as a trusted source for information. However,…
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FORESIGHT FACTORY - Global TrendingFact Finders
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and… -
Short Trend Summary
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising…
Naked Citizen- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising to meet these challenges by offering initiatives like interest-free loans…
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FORESIGHT FACTORY - Global TrendingNaked Citizen
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023,… -
Short Trend Summary
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns…
Data As Currency- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns become more pressing. Brands are responding to this desire by…
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FORESIGHT FACTORY - Global TrendingData As Currency
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are… -
Short Trend Summary
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to…
Now or Never- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by offering BNPL options and promoting indulgence and pleasure-seeking. This "Now or Never" attitude aims to reclaim happiness in the face of modern stress. Meanwhile, weariness…
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FORESIGHT FACTORY - Global TrendingNow or Never
Consumers are embracing a carefree attitude of living for the moment due to the unpredictable future and repeated crises. Brands are facilitating this behavior by…