Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who…
It’s totally in to be Ethical- Brands & Advertising
- Consumer Attitudes
- Sustainability
It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who don’t value ethics Implementing ethical principles leads to improved relationships…
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BRAND WATCH - 2023 Digital...It’s totally in to be Ethical
It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all… -
Short Trend Summary
Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on…
Tackling Social Media Fatigue- Consumer Attitudes
- Health & Wellness
- Media & Information
Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…
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BRAND WATCH - 2023 Digital...Tackling Social Media Fatigue
Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using… -
Short Trend Summary
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and…
Communities on the Rise- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and niche platforms. Brands can tap into this need by getting…
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BRAND WATCH - 2023 Digital...Communities on the Rise
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger… -
Short Trend Summary
People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is based on a trend that was heightened during the pandemic, when many people found that…
Nesting- Consumer Attitudes
- Health & Wellness
- Lifestyle
People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is based on a trend that was heightened during the pandemic, when many people found that their homes could have been more comfortable during the lockdowns.…
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CATAWIKI x IPSOS - Trend_Report-2023Nesting
People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is… -
Short Trend Summary
Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are embracing this by inviting consumers into product development processes and leveraging NFTs for consumers to…
Power to the People- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are embracing this by inviting consumers into product development processes and leveraging NFTs for consumers to invest in and shape the brand's direction. In the future,…
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MINTEL - Global Consumer TrendsPower to the People
Brands are shifting to a new model of consumer-as-co-creator, where consumers are actively shaping the brands they love with their dollars and voices. Brands are… -
Short Trend Summary
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning and purpose through nature, community, and wellness practices. Brands need to provide practical solutions to…
Hyper Fatigue- Consumer Attitudes
- Health & Wellness
- Lifestyle
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning and purpose through nature, community, and wellness practices. Brands need to provide practical solutions to offer escapism, and establish healthy connections in technology, wellness, and…
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MINTEL - Global Consumer TrendsHyper Fatigue
Consumers are experiencing hyper fatigue as a result of the pandemic, technology, and financial stress. Many are trying to reduce screen time and find meaning… -
Short Trend Summary
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This…
International Localism- Brands & Advertising
- Consumer Attitudes
- Sustainability
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This will involve collaborations with local artists, re-evaluating supply chains, and…
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MINTEL - Global Consumer TrendsInternational Localism
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by… -
Short Trend Summary
Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support…
Intentional Spending- Brands & Advertising
- Consumer Attitudes
- Sustainability
Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support purpose-driven brands that address long-term challenges faced by industries and…
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MINTEL - Global Consumer TrendsIntentional Spending
Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility,… -
Short Trend Summary
A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night outfits to fancy restaurants. The financial strain has made it more acceptable to discuss money…
“Cost of Loving” Crisis- Finance & Money
- Lifestyle
- Relationships & Intimacy
A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night outfits to fancy restaurants. The financial strain has made it more acceptable to discuss money and savings in relationships, breaking the taboo of talking about…
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MTM - 12 Trends of...“Cost of Loving” Crisis
A majority of people fear that the cost-of-living crisis will negatively impact their relationships. Millennials are going into debt from dating expenses, from date night… -
Short Trend Summary
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black…
Conscious Consumerism- Business & e-Commerce
- Consumer Attitudes
- Sustainability
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…
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MTM - 12 Trends of...Conscious Consumerism
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism…