Your trends
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Short Trend Summary
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to…
New Age Activism- Consumer Attitudes
- Lifestyle
- Sustainability
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to embed their values into their day-to-day lives through their employment…
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FORERUNNER - The Dinner Party...New Age Activism
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift… -
Short Trend Summary
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings.…
Reduced Spending- Business & e-Commerce
- Consumer Attitudes
- Lifestyle
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings. 30% intend to switch to less expensive brands while 38%…
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VERICAST - Predictions & Trends...Reduced Spending
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people… -
Short Trend Summary
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant…
Necessities & Home Spending- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant in order to stay top of mind when consumers are…
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VERICAST - Predictions & Trends...Necessities & Home Spending
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may… -
Short Trend Summary
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant…
Coupon Comeback- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant ways.
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VERICAST - Predictions & Trends...Coupon Comeback
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to… -
Short Trend Summary
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out,…
Decreasing Loyalty- Brands & Advertising
- Consumer Attitudes
- Sustainability
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out, and preserving loyalty with services, promotions, and reward structures.
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VERICAST - Predictions & Trends...Decreasing Loyalty
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs… -
Short Trend Summary
Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will be crucial due to shortage of providers. Grocery stores can attract busy parents by offering…
Price & Convenience- Business & e-Commerce
- Consumer Attitudes
- Health & Wellness
Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will be crucial due to shortage of providers. Grocery stores can attract busy parents by offering ready-to-eat meals for in-store or delivery.
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VERICAST - Predictions & Trends...Price & Convenience
Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will… -
Short Trend Summary
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved…
Private Label Prominence- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in the U.S. in 2023. This is due to consumer preference for cheaper options and improved product launches by retailers, which have led to a potential…
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VERICAST - Predictions & Trends...Private Label Prominence
Private labels are becoming increasingly competitive with name brands in terms of quality and branding, and are expected to capture the highest market share in… -
Short Trend Summary
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips,…
Educator Brands & Brands & Advertising- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact, improving a consumer's life and contributing to their well-being. Grocers will offer budget-friendly meal tips, healthcare providers will focus on customer service, and restaurants will…
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VERICAST - Predictions & Trends...Educator Brands & Brands & Advertising
Consumers are looking for more than just products from retailers, they want education and inspiration. Brands that deliver on this will have a stronger impact,… -
Short Trend Summary
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather…
Self-Advocacy- Consumer Attitudes
- Health & Wellness
- Lifestyle
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather than accepting ready-made ones, making it important for businesses to…
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VERICAST - Predictions & Trends...Self-Advocacy
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy,… -
Short Trend Summary
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel…
Actual Omnichannel- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.
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VERICAST - Predictions & Trends...Actual Omnichannel
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,…