Your trends
- TrendCategorySummaryThemeReport
-
Short Trend Summary
Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to investing in change does not meet the rapidly rising expectations of consumers, and often leads…
Doing Real Good- Brands & Advertising
- Global Challenges
- Sustainability
Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to investing in change does not meet the rapidly rising expectations of consumers, and often leads to accusations of greenwashing. Tomorrow’s leading companies will understand that…
- N/A
Accenture - A New Dawn...Doing Real Good
Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to… -
Short Trend Summary
More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical consumption, gender fluidity, mental health, activism, and sustainability, making community building and storytelling crucial for…
More GenZ- Brands & Advertising
- Global Challenges
- Sustainability
More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical consumption, gender fluidity, mental health, activism, and sustainability, making community building and storytelling crucial for brands to connect with them. To appeal to this young…
- N/A
Vertigo - Digital Marketing Trends...More GenZ
More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical… -
Short Trend Summary
Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay…
Pricing Privacy- Business & e-Commerce
- Consumer Attitudes
- Data Privacy
Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay current with regulations, focus on privacy, and consider cookie-free advertising…
- N/A
Vertigo - Digital Marketing Trends...Pricing Privacy
Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking… -
Short Trend Summary
Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery…
Gamifying Loyalty- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.
- N/A
Vertigo - Digital Marketing Trends...Gamifying Loyalty
Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in… -
Short Trend Summary
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary…
Be Explorable- Brands & Advertising
- Digital Platforms
- Emerging Technology
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary to capitalize on deeper intent, but understanding the audience and…
- N/A
OGILVY - Social Media Trends...Be Explorable
Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can… -
Short Trend Summary
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it…
Happy Ever After in the Marketplace- Business & e-Commerce
- Consumer Attitudes
- Digital Platforms
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…
- N/A
OGILVY - Social Media Trends...Happy Ever After in the Marketplace
Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as… -
Short Trend Summary
Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in…
Brand + Commerce = ❤️- Brands & Advertising
- Business & e-Commerce
- Sustainability
Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…
- N/A
OGILVY - Social Media Trends...Brand + Commerce = ❤️
Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand… -
Short Trend Summary
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences,…
Attention is the Key (Metric)- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…
- N/A
OGILVY - Social Media Trends...Attention is the Key (Metric)
Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to… -
Short Trend Summary
Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a…
Get Political- Brands & Advertising
- Digital Platforms
- Government & Politics
Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a micro-influence approach and collaborate with credible, socially conscious influencers. It's…
- N/A
OGILVY - Social Media Trends...Get Political
Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a… -
Short Trend Summary
Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes to sustainability will be larger this year than in the past. For brands investing in…
Saying vs Doing Sutainability- Consumer Attitudes
- Lifestyle
- Sustainability
Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes to sustainability will be larger this year than in the past. For brands investing in sustainable initiatives, their claims must be more credible than ever…
- N/A
OMD - Signals 2023Saying vs Doing Sutainability
Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes…