Your trends

• Trend
  Category
  Summary
  Theme
  Report
• The Consumer is Dead
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future arrives. At the heart of this change is the human being. The human condition continues to change at an ever-increasing pace, a trend that has…

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  Accenture - A New Dawn...

  The Consumer is Dead

  The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
• Seek New Growth
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…

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  Accenture - A New Dawn...

  Seek New Growth

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
• Create & Deliver Winning Consumer & Customer Experiences
  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

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  Accenture - A New Dawn...

  Create & Deliver Winning Consumer & Customer Experiences

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…

  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges
• Doing Real Good
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to investing in change does not meet the rapidly rising expectations of consumers, and often leads to accusations of greenwashing. Tomorrow’s leading companies will understand that…

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  Accenture - A New Dawn...

  Doing Real Good

  Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• Saying vs Doing Sutainability
  • Consumer Attitudes
  • Lifestyle
  • Sustainability

  Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes to sustainability will be larger this year than in the past. For brands investing in sustainable initiatives, their claims must be more credible than ever…

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  OMD - Signals 2023

  Saying vs Doing Sutainability

  Saying vs Doing Sutainability. With convenience and price already trumping purchase decisions, the gap between what people say and what people do when it comes…

  • Consumer Attitudes
  • Lifestyle
  • Sustainability
• Conscious commerce
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…

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  OMD - Signals 2023

  Conscious commerce

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• Reclaiming Data Privacy
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…

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  OMD - Signals 2023

  Reclaiming Data Privacy

  Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• Getting Comfy At Home
  • Brands & Advertising
  • Lifestyle
  • The Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…

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  OMD - Signals 2023

  Getting Comfy At Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance…

  • Brands & Advertising
  • Lifestyle
  • The Home
• Gentle Tech
  • Culture
  • Emerging Technology
  • Sustainability

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers…

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  OMG FUTURES - At The...

  Gentle Tech

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver…

  • Culture
  • Emerging Technology
  • Sustainability
• Be Explorable
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary to capitalize on deeper intent, but understanding the audience and…

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  OGILVY - Social Media Trends...

  Be Explorable

  Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology