Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Stores Become Experiences
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a truly experiential experience. Brands will differentiate their in-store experiences by learning from their audiences, connecting online convenience to offline experiences. Retailers must understand their consumers…

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  Shopify - Commerce Trends 2028

  Stores Become Experiences

  Stores Become Experiences. Despite all the talk of Metaverses and more applied technologies like AR & VR, online commerce is still far from being a…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Shrink Your Return Rates
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10% of in-store purchases. Minimizing returns can benefit both the customers and the business by reducing waste and improving inventory management. Detailed product descriptions, customer reviews,…

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  Shopify - Commerce Trends 2029

  Shrink Your Return Rates

  Shrink Your Return Rates. Brands are losing $29 per customer due to an increase in returns, which is 20-30% of online purchases compared to 8-10%…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Economic Woes
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead costs. Customer loyalty is a key focus for 2023, with businesses investing in retention to build trust that can outlast a recession. However, the economic…

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  Shopify - Commerce Trends 2030

  Economic Woes

  Economic Woes. The economic slowdown has forced brands to adapt to economic uncertainty, resulting in strategic pricing, timely discounts, new income streams, and cutting overhead…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Fighting Inflation With Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal customers are more valuable in the long run and cost less to sell to, increasing the likelihood of future sales and even making price increases…

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  Shopify - Commerce Trends 2031

  Fighting Inflation With Loyalty

  Fighting Inflation With Loyalty. Inflation can lead brands to reduce prices for short-term gains, but investing in customer loyalty iis a more sustainable approach. Loyal…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Open To New Things
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after strict lockdowns eased. During the pandemic, 75% of consumers tried something different, whether it was new stores, products, or buying methods, and now they are…

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  Shopify - Commerce Trends 2033

  Open To New Things

  Open To New Things. Consumers will continue to be open to trying new brands in 2023, with 41% switching once more options became available after…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty
• The cookie finally gets dunked
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring. While advertisers worry about the impact on personalized advertising, brands must act quickly to find alternatives and track conversions without relying on cookies. Emotion analysis…

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  Talkwalkers - Social Media Trends...

  The cookie finally gets dunked

  The Cookie Gets Dunked. The end of third-party cookies is finally on the horizon, with consumers increasingly frustrated by the lack of privacy they bring.…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• Multi-sensory social media
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and interactive ways, and to create a more accessible experience. Social media platforms are leaning towards social audio and vertical videos, and brands are investing in…

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  Talkwalkers - Social Media Trends...

  Multi-sensory social media

  Multi-sensory social media. As we move towards an "internet of senses," brands must develop a true multi-channel, multi-format approach to stimulate consumers in new and…

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
• The Consumer is Dead
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future arrives. At the heart of this change is the human being. The human condition continues to change at an ever-increasing pace, a trend that has…

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  Accenture - A New Dawn...

  The Consumer is Dead

  The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
• Seek New Growth
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…

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  Accenture - A New Dawn...

  Seek New Growth

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
• Create & Deliver Winning Consumer & Customer Experiences
  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

  • N/A
  Accenture - A New Dawn...

  Create & Deliver Winning Consumer & Customer Experiences

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…

  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges