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social media 133
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Everyday Celebration
    • Consumer Attitudes
    • Entertainment
    • Lifestyle

    In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…

    • N/A
    FORESIGHT FACTORY - Global Trending
    Everyday Celebration
    In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,…
    • Consumer Attitudes
    • Entertainment
    • Lifestyle
  • Actual Omnichannel
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms

    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.

    • N/A
    VERICAST - Predictions & Trends...
    Actual Omnichannel
    The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,…
    • Brands & Advertising
    • Business & e-Commerce
    • Digital Platforms
  • Social Selling
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology

    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…

    • N/A
    VERICAST - Predictions & Trends...
    Social Selling
    Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.…
    • Brands & Advertising
    • Business & e-Commerce
    • Emerging Technology
  • Metaverse Medicine
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness

    Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients are turning to online spaces for non-urgent care.

    • N/A
    TREND HUNTER - Trend Report...
    Metaverse Medicine
    Clinics and pharmacies are launching their services in the metaverse, offering easy access to health care check-ups, prescription renewals, and fitness and nutritional advice. Patients…
    • Digital Platforms
    • Emerging Technology
    • Health & Wellness
  • Digital Detox
    • Digital Platforms
    • Health & Wellness
    • Lifestyle

    The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways to break digital habits to improve their mood and stress levels.

    • N/A
    TREND HUNTER - Trend Report...
    Digital Detox
    The need for digital detoxing is growing as mental health suffers from increased screen time and exposure to negative information online. Consumers are seeking ways…
    • Digital Platforms
    • Health & Wellness
    • Lifestyle
  • QR Collabs
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.

    • N/A
    TREND HUNTER - Trend Report...
    QR Collabs
    Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Virtual Fashion
    • Brands & Advertising
    • Emerging Technology
    • Fashion & Beauty

    The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers for their novelty and innovation in virtual spaces.

    • N/A
    TREND HUNTER - Trend Report...
    Virtual Fashion
    The fashion industry is experimenting with the metaverse and its artistic implications, leading to the popularity of metaverse-based fashion shows. Brands are appealing to customers…
    • Brands & Advertising
    • Emerging Technology
    • Fashion & Beauty
  • Mixed Meditation
    • Brands & Advertising
    • Health & Wellness
    • Lifestyle

    Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.

    • N/A
    TREND HUNTER - Trend Report...
    Mixed Meditation
    Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is…
    • Brands & Advertising
    • Health & Wellness
    • Lifestyle
  • Positivity Content
    • Digital Platforms
    • Health & Wellness
    • Media & Information

    Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused by constant access to negative news and content.

    • N/A
    TREND HUNTER - Trend Report...
    Positivity Content
    Some platforms are prioritizing positive content in response to the impact of negative news cycles on wellbeing. The shift is aimed at reducing stress caused…
    • Digital Platforms
    • Health & Wellness
    • Media & Information
  • Focused Mood-Boosting
    • Entertainment
    • Health & Wellness
    • Lifestyle

    Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown as people deal with many life stressors.

    • N/A
    TREND HUNTER - Trend Report...
    Focused Mood-Boosting
    Mindfulness apps boosting users' moods are becoming more focused, with functions like recommending mood-boosting podcasts or journaling prompts. The focus on mental health has grown…
    • Entertainment
    • Health & Wellness
    • Lifestyle
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