Your trends
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Short Trend Summary
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they…
Tackling Taboo- Consumer Attitudes
- Fashion & Beauty
- Lifestyle
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects makes them less taboo. Since consumers feel freer to look however they want to, they are now also speaking more freely about it – there…
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FORESIGHT FACTORY - Global TrendingTackling Taboo
People are breaking down traditional beauty norms by speaking openly about their appearance choices, and the majority of global consumers agree that discussing difficult subjects… -
Short Trend Summary
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use…
Meme Messaging- Consumer Attitudes
- Culture
- Emerging Technology
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use of GIFs, memes, and emojis in online communication with companies.…
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FORESIGHT FACTORY - Global TrendingMeme Messaging
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer… -
Short Trend Summary
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which…
Fact Finders- Consumer Attitudes
- Emerging Technology
- Media & Information
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which is supplanting Google as a trusted source for information. However,…
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FORESIGHT FACTORY - Global TrendingFact Finders
Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and… -
Short Trend Summary
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer…
Peer Power- Consumer Attitudes
- Emerging Technology
- Global Challenges
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer services and the rise of DAOs and Web3 technology suggest…
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FORESIGHT FACTORY - Global TrendingPeer Power
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help… -
Short Trend Summary
Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure to create a personal brand online, and the desire to disappear reflects fatigue with the…
Going Incognito- Consumer Attitudes
- Data Privacy
- Emerging Technology
Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure to create a personal brand online, and the desire to disappear reflects fatigue with the performative nature of being online. There is a growing trend…
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FORESIGHT FACTORY - Global TrendingGoing Incognito
Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure… -
Short Trend Summary
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns…
Data As Currency- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns become more pressing. Brands are responding to this desire by…
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FORESIGHT FACTORY - Global TrendingData As Currency
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are… -
Short Trend Summary
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends…
Everyday Celebration- Consumer Attitudes
- Entertainment
- Lifestyle
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment, regardless of its ordinariness, such as connecting with nature or sharing everyday experiences with friends on social media. This desire for everyday celebration is driven…
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FORESIGHT FACTORY - Global TrendingEveryday Celebration
In 2023, consumers are looking for joy in day-to-day moments despite difficult financial times. Many people globally want to make the most of every moment,… -
Short Trend Summary
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the…
Taking action- Global Challenges
- Government & Politics
- Lifestyle
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to…
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INSTAGRAM - Trends Report 2023Taking action
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was… -
Short Trend Summary
Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect their values. They are building worlds that reflect their ideas, and they are embracing virtual…
Alt Takes On The Metaverse- Digital Platforms
- Emerging Technology
- Global Challenges
Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect their values. They are building worlds that reflect their ideas, and they are embracing virtual influencers to help them realize their dreams
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INSTAGRAM - Trends Report 2023Alt Takes On The Metaverse
Gen Z is creating a new metaverse. With a focus on individual expression and social justice, Gen Z is reshaping online spaces to better reflect… -
Short Trend Summary
The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money in 2023. Content creation isn’t just for full-time creators, as a majority of Gen Z…
The Financial Renaissance- Emerging Technology
- Finance & Money
- Lifestyle
The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money in 2023. Content creation isn’t just for full-time creators, as a majority of Gen Z social media users plan to monetize a project this year.…
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INSTAGRAM - Trends Report 2023The Financial Renaissance
The Financial Renaissance. Gen Z is embracing side hustles to make money as ⅔ of Gen Z plans to use social media to make money…