Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products.…
Gentle Tech- Culture
- Emerging Technology
- Sustainability
Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers…
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OMG FUTURES - At The...Gentle Tech
Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver… -
Short Trend Summary
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into…
TikTok is the trend- Brands & Advertising
- Digital Platforms
- Emerging Technology
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…
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OGILVY - Social Media Trends...TikTok is the trend
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in… -
Short Trend Summary
As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep…
As Seen On Social Media- Brands & Advertising
- Business & e-Commerce
- Consumer Attitudes
As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…
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GWI - Connecting The Dots...As Seen On Social Media
As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search… -
Short Trend Summary
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer…
Google vs. TikTok?!- Digital Platforms
- Emerging Technology
- Media & Information
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok and Instagram for information and decision-making. Social networks are visited more frequently and for longer periods than search engines, with a third of internet time…
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Hootsuite - Social Media Trends...Google vs. TikTok?!
Google vs. TikTok?! Social media is quickly becoming the primary search engine for younger generations, with 40% of 18-24 year olds using platforms like TikTok… -
Short Trend Summary
Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style…
Risk & Reward as Seen on TikTok- Brands & Advertising
- Digital Platforms
- Emerging Technology
Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style of content creation, but also navigate the platform's regulatory challenges…
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Meltwater - 2023 Marketing Trends...Risk & Reward as Seen on TikTok
Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However,… -
Short Trend Summary
Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible to segment audiences in more sophisticated ways. By analyzing social media data, marketers can identify…
Future of Demographics- Consumer Attitudes
- Digital Platforms
- Emerging Technology
Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible to segment audiences in more sophisticated ways. By analyzing social media data, marketers can identify "digital tribes" based on shared attitudes, behaviors, interests and influences…
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Meltwater - 2023 Marketing Trends...Future of Demographics
Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible… -
Short Trend Summary
Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting.…
Cookieless Future- Brands & Advertising
- Data Privacy
- Emerging Technology
Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting. To be successful, brands must prioritize first-party data and adapt…
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DENTSU - Media Trends ‘23Cookieless Future
Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting… -
Short Trend Summary
A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can…
A Wonderful Age- Brands & Advertising
- Culture
- Lifestyle
A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment with their appearances, and start new careers. This is how brands and content creators can become more relatable and loyal to older generations.
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Depositphotos - Creative Trends ‘23A Wonderful Age
A Wonderful Age. Authentic imagery should showcase various activities in which boomers or early Gen Xers throw parties, go out with friends, enjoy themselves, experiment… -
Short Trend Summary
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit…
Non-Traditional Wellness- Health & Wellness
- Lifestyle
- Sustainability
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the physical world. Plenty of brands show what being ‘well’ looks like, but the new pursuit of wellbeing more and more often represents how it feels.…
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Adobe Creative Trends ‘23Non-Traditional Wellness
Non-Traditional Wellness. The post-pandemic shift towards prioritizing mental health and wellness is driving new ways of exploring spirituality, nature, and wellness — moving beyond the… -
Short Trend Summary
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid…
Real is Radical- Brands & Advertising
- Culture
- Fashion & Beauty
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments.
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Adobe Creative Trends ‘23Real is Radical
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing…