Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products.…
Gentle Tech- Culture
- Emerging Technology
- Sustainability
Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers…
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OMG FUTURES - At The...Gentle Tech
Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver… -
Short Trend Summary
Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning…
Frugal Tech- Business & e-Commerce
- Emerging Technology
- Sustainability
Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible…
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OMG FUTURES - At The...Frugal Tech
Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too,… -
Short Trend Summary
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a…
Ultra-Telepresence- Business & e-Commerce
- Emerging Technology
- The Workplace
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a near-real presence to remote communication. The more realistic the experience,…
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OMG FUTURES - At The...Ultra-Telepresence
Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like… -
Short Trend Summary
Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands…
Sustainability as Standard- Brands & Advertising
- Emerging Technology
- Sustainability
Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands and businesses must dig deeper to find sustainable alternatives and…
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OMG FUTURES - At The...Sustainability as Standard
Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries… -
Short Trend Summary
Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine, are now being combined with scientific scrutiny and gaining popularity. Key ingredients to know include…
Ayurveda Returns- Emerging Technology
- Health & Wellness
- Sustainability
Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine, are now being combined with scientific scrutiny and gaining popularity. Key ingredients to know include KSM-66 Ashwagandha for emotional balance and stress reduction, Curcumin for…
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Holland & Barret - Wellness...Ayurveda Returns
Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine,… -
Short Trend Summary
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into…
TikTok is the trend- Brands & Advertising
- Digital Platforms
- Emerging Technology
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…
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OGILVY - Social Media Trends...TikTok is the trend
TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in… -
Short Trend Summary
Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on…
Social Landscape Shakeup- Brands & Advertising
- Digital Platforms
- Emerging Technology
Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and YouTube are seeing declining revenues, while niche platforms like Twitch, Discord, and BeReal are on the rise. Brands need to embrace channel-agnostic approaches and focus…
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OGILVY - Social Media Trends...Social Landscape Shakeup
Social Landscape Shakeup. The social media landscape is undergoing a shakeup, with organic and earned efforts making a comeback. Legacy platforms like Facebook, Instagram, and… -
Short Trend Summary
(Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only integrate the technology into their own processes, but brands will be able to put AI-powered…
(Artificially) Intelligent Brands & Brands & Advertising- Brands & Advertising
- Digital Platforms
- Emerging Technology
(Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only integrate the technology into their own processes, but brands will be able to put AI-powered functionalities into the hands of consumers and allow them to…
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OGILVY - Social Media Trends...(Artificially) Intelligent Brands & Brands & Advertising
(Artificially) Intelligent Brands. In 2023, AI is set to become the biggest focus area for brands. With the democratization of AI, brands will not only… -
Short Trend Summary
Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR…
Interactive content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR will drive conversions and brands will capitalize on physical, interactive…
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Meltwater - 2023 Marketing Trends...Interactive content
Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested… -
Short Trend Summary
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated…
AI Content Creation- Digital Platforms
- Emerging Technology
- Media & Information
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated content is not yet able to replace human artists and…
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Meltwater - 2023 Marketing Trends...AI Content Creation
AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images…