Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Gentle Tech
  • Culture
  • Emerging Technology
  • Sustainability

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver on imperatives beyond profit: inclusivity, empathy, community. This trend prioritizes values and empathy in products. Brands must recognize the impact of recent events on consumers…

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  OMG FUTURES - At The...

  Gentle Tech

  Gentle Tech. Gentle Tech is a new movement in technology that goes beyond innovation for the sake of efficiency and utility, but also to deliver…

  • Culture
  • Emerging Technology
  • Sustainability
• Frugal Tech
  • Business & e-Commerce
  • Emerging Technology
  • Sustainability

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible…

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  OMG FUTURES - At The...

  Frugal Tech

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too,…

  • Business & e-Commerce
  • Emerging Technology
  • Sustainability
• Ultra-Telepresence
  • Business & e-Commerce
  • Emerging Technology
  • The Workplace

  Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like Nokia, HComm and Elmo are leading the way in providing ultra-telepresence solutions to bring a near-real presence to remote communication. The more realistic the experience,…

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  OMG FUTURES - At The...

  Ultra-Telepresence

  Ultra-Telepresence. The trend towards remote work brought on by the pandemic has highlighted the need for smoother human connections in a virtual setting. Companies like…

  • Business & e-Commerce
  • Emerging Technology
  • The Workplace
• Sustainability as Standard
  • Brands & Advertising
  • Emerging Technology
  • Sustainability

  Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries and there are no limits to what can be transformed to be more eco-friendly. Brands and businesses must dig deeper to find sustainable alternatives and…

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  OMG FUTURES - At The...

  Sustainability as Standard

  Sustainability as Standard. In 2023 brands will increasingly prove that all things can have a sustainable angle. Sustainability is becoming the norm in all industries…

  • Brands & Advertising
  • Emerging Technology
  • Sustainability
• Tap into Groups, Not Just Individuals
  • Brands & Advertising
  • Digital Platforms
  • Sustainability

  Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying influence for a moment in time, by combining influencers you’re creating something new with your brand as the lynch pin between communities. There’s a resurgence…

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  OGILVY - Influencer Trends 2023

  Tap into Groups, Not Just Individuals

  Tap into Groups, Not Just Individuals. Looking at influencers strictly on an individual level causes brands to miss out on collective influence. Rather than buying…

  • Brands & Advertising
  • Digital Platforms
  • Sustainability
• AI Influence
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative ways. By investing in the appeal and storytelling behind AI characters, brands can create meaningful connections and solve problems while complementing a spectrum of human…

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  OGILVY - Influencer Trends 2023

  AI Influence

  AI Influence. AI influencers are changing the game in influencer marketing, they offering unique opportunities for brands to engage with audiences in new and creative…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Go With Your Gut (Health & Welness)
  • Emerging Technology
  • Food & Drink
  • Health & Wellness

  Go With Your Gut (Health). Gut health is a top priority for people seeking to improve their overall wellness. Fermentation is being rebooted in 2023 as trending health foods include chickpea powder and seed spreads. Snacks are evolving to cater to changing consumer demands for tasty, nutritious, and sustainable options…

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  Holland & Barret - Wellness...

  Go With Your Gut (Health & Welness)

  Go With Your Gut (Health). Gut health is a top priority for people seeking to improve their overall wellness. Fermentation is being rebooted in 2023…

  • Emerging Technology
  • Food & Drink
  • Health & Wellness
• Wellness Tech Gets Personal
  • Emerging Technology
  • Health & Wellness
  • Lifestyle

  Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on metabolic and microbiome health, with new innovations in health data analysis and personalized nutrition. As people take charge of their health, simple health checks and…

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  Holland & Barret - Wellness...

  Wellness Tech Gets Personal

  Wellness Tech Gets Personal. The focus on wellness is shifting towards personalized nutrition and AI-powered health solutions. The medical industry will place more emphasis on…

  • Emerging Technology
  • Health & Wellness
  • Lifestyle
• Ayurveda Returns
  • Emerging Technology
  • Health & Wellness
  • Sustainability

  Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine, are now being combined with scientific scrutiny and gaining popularity. Key ingredients to know include KSM-66 Ashwagandha for emotional balance and stress reduction, Curcumin for…

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  Holland & Barret - Wellness...

  Ayurveda Returns

  Ayurveda Returns. The return of Ayurveda and other traditional health systems is a growing trend in 2023. These ancient practices, once dismissed by Western medicine,…

  • Emerging Technology
  • Health & Wellness
  • Sustainability
• TikTok is the trend
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in 2023, TikTok will likely be increasingly important over the next year. Brands that fit into the platform's DNA and push boundaries can succeed, as seen…

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  OGILVY - Social Media Trends...

  TikTok is the trend

  TikTok is the trend. Whether it’s the organic top-down culture approach of TikTok or it’s increasing ad business and it’s increasing commerce capabilities expected in…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology