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Trends Keywords digital media

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digital media 79
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer habits 162
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Wellness Upgrade
    • Brands & Advertising
    • Emerging Technology
    • Health & Wellness

    Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion graphics with thematic sound effects and scents will facilitate separation from the physical environment and help accelerate positive results for both consumers and brands.

    • N/A
    Depositphotos - Creative Trends ‘23
    Wellness Upgrade
    Wellness Upgrade. To better connect with audiences, brands will include AR- and VR-powered wellness experiences in their marketing activities. Using dynamic, abstract, and 3D motion…
    • Brands & Advertising
    • Emerging Technology
    • Health & Wellness
  • Blast of Joy
    • Entertainment
    • Fashion & Beauty
    • Lifestyle

    Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out and detailed—all in order to endow images with creative and…

    • N/A
    Depositphotos - Creative Trends ‘23
    Blast of Joy
    Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will…
    • Entertainment
    • Fashion & Beauty
    • Lifestyle
  • Ad-Based Streaming Wins
    • Brands & Advertising
    • Emerging Technology
    • Entertainment

    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

    • N/A
    DENTSU - Media Trends ‘23
    Ad-Based Streaming Wins
    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…
    • Brands & Advertising
    • Emerging Technology
    • Entertainment
  • Games Everywhere
    • Digital Platforms
    • Emerging Technology
    • Entertainment

    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into their offerings to attract and retain audiences. Companies can no longer ignore the impact and reach of gaming, making it a crucial part of their…

    • N/A
    DENTSU - Media Trends ‘23
    Games Everywhere
    Games Everywhere. Gaming has become a mainstream activity, with an estimated 3.2 billion players globally. Technology platforms and media outlets are incorporating gaming elements into…
    • Digital Platforms
    • Emerging Technology
    • Entertainment
  • Attention Brands & Advertising 2.0
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…

    • N/A
    DENTSU - Media Trends ‘23
    Attention Brands & Advertising 2.0
    Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking…
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information
  • Scrappy Content
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic restrictions, brands will continue to use scrappy content to reach their target audiences, as it is an effective way to create content that resonates with…

    • N/A
    BRAND WATCH - 2023 Digital...
    Scrappy Content
    Scrappy Content. Scrappy content is content that is created quickly and cheaply, often with the help of user-generated content. In 2023, having cleared the pandemic…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • The coming Age of Influencers
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt to stay ahead in this market, which was worth $16.4 billion globally in 2022. Virtual influencers are a growing trend and receive higher engagement rates…

    • N/A
    BRAND WATCH - 2023 Digital...
    The coming Age of Influencers
    The coming of Age of Influencers. The influencer marketing landscape is shifting as the definitions of influencer and content creator evolve. Brands need to adapt…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Tackling Social Media Fatigue
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information

    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…

    • N/A
    BRAND WATCH - 2023 Digital...
    Tackling Social Media Fatigue
    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using…
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information
  • Multi-Format Content
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology

    Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences. Audio content, especially podcasts, is becoming increasingly popular with tech…

    • N/A
    BRAND WATCH - 2023 Digital...
    Multi-Format Content
    Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences.…
    • Brands & Advertising
    • Digital Platforms
    • Emerging Technology
  • Creator Trends: Community & Participation
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle

    In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be key trends, driving content creation, with over 40% of Gen Z followers expecting new forms of media from their favorite creators.

    • N/A
    INSTAGRAM - Trends Report 2023
    Creator Trends: Community & Participation
    In 2023, Gen Z users will look to their favorite influencers for in-person experiences and content across multiple media formats. Community and participation will be…
    • Consumer Attitudes
    • Digital Platforms
    • Lifestyle
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