Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Social commerce
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B global business already established and 1 in 3 Gen Zers starting their purchase journeys on social media, there's still plenty of room for growth. The…

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  OGILVY - Social Media Trends...

  Social commerce

  Social commerce. Social commerce, aka the direct sales via social interfaces, may have had a slow year, but don't count it out. With a $580B…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Social Media
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…

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  OGILVY - Social Media Trends...

  Social Media

  Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Attention is the Key (Metric)
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…

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  OGILVY - Social Media Trends...

  Attention is the Key (Metric)

  Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
• Getting Comfy At Home
  • Brands & Advertising
  • Lifestyle
  • The Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…

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  OMD - Signals 2023

  Getting Comfy At Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance…

  • Brands & Advertising
  • Lifestyle
  • The Home
• Interactive content
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested in interactive features, giving marketers more opportunities to attract engagement. In 2023, innovation in AR will drive conversions and brands will capitalize on physical, interactive…

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  Meltwater - 2023 Marketing Trends...

  Interactive content

  Interactive content. It’s a crucial tool for marketers to capture consumer attention and engagement in an era of endless scrolling. Major social platforms have invested…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• AI Content Creation
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated content is not yet able to replace human artists and…

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  Meltwater - 2023 Marketing Trends...

  AI Content Creation

  AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• Future of Demographics
  • Consumer Attitudes
  • Digital Platforms
  • Emerging Technology

  Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible to segment audiences in more sophisticated ways. By analyzing social media data, marketers can identify "digital tribes" based on shared attitudes, behaviors, interests and influences…

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  Meltwater - 2023 Marketing Trends...

  Future of Demographics

  Future of Demographics. Demographic data has been a staple tool for marketers to segment their audience, but with the rise of consumer data, it's possible…

  • Consumer Attitudes
  • Digital Platforms
  • Emerging Technology
• As Seen On Social Media
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search with inspiration and community rather than a list of brands or products. Brands must keep track of cultural trends and questions their audience is asking…

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  GWI - Connecting The Dots...

  As Seen On Social Media

  As Seen on Social Media. Social media has become the first stop for many customers on their buying journey, with younger generations starting their search…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Small businesses cozy up to creators
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…

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  Hootsuite - Social Media Trends...

  Small businesses cozy up to creators

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Budgets on the line as bosses demand social receipts
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting some level of confidence. As a result, social media's share of the marketing budget is expected to increase steadily in the coming years. However social…

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  Hootsuite - Social Media Trends...

  Budgets on the line as bosses demand social receipts

  Budgets on the line as bosses demand social receipts. Marketers have a high level of confidence in the ROI of social media, with 96% reporting…

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information