Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Conscious commerce
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…

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  OMD - Signals 2023

  Conscious commerce

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• Frugal Tech
  • Business & e-Commerce
  • Emerging Technology
  • Sustainability

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too, where startups are offering affordable alternatives to big tech products and services. Rather than abandoning innovation in difficult times, businesses should focus on smart, accessible…

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  OMG FUTURES - At The...

  Frugal Tech

  Frugal Tech. In the face of economic uncertainty, consumers are increasingly seeking value for their money. This trend is reflected in the tech sector too,…

  • Business & e-Commerce
  • Emerging Technology
  • Sustainability
• Brand + Commerce = ❤️
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…

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  OGILVY - Social Media Trends...

  Brand + Commerce = ❤️

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
• AI Content Creation
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images based on a natural language prompt, while GPT-3 generates copy in various formats. Although AI-generated content is not yet able to replace human artists and…

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  Meltwater - 2023 Marketing Trends...

  AI Content Creation

  AI Content Creation. AI Content Creation is revolutionizing the creative industry by producing high-quality visual and written content. Dall-E and Stable Diffusion can create images…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• Influencer commerce (iCommerce)
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first creative, find their way into the different platforms, and negotiate with creators to get the best results. The rise of in-platform shopping and affiliate programs…

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  OGILVY - Influencer Trends 2023

  Influencer commerce (iCommerce)

  Influencer commerce (iCommerce). The future of influencer marketing takes the focus beyond just brand building to the full-funnel approach. Brands need to lean into audience-first…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Eco-Conscious Collagen
  • Emerging Technology
  • Fashion & Beauty
  • Sustainability

  Eco-Conscious Collagen. In 2023 it’s all about eating the look. Eco-conscious consumers drive demand for sustainable beauty solutions in 2023. Vegan collagen, engineered through biomimetics, offers a more environmentally friendly alternative to traditional marine-based collagen. The global collagen market is projected to reach $5.3 billion by 2026 as people recognize…

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  Holland & Barret - Wellness...

  Eco-Conscious Collagen

  Eco-Conscious Collagen. In 2023 it’s all about eating the look. Eco-conscious consumers drive demand for sustainable beauty solutions in 2023. Vegan collagen, engineered through biomimetics,…

  • Emerging Technology
  • Fashion & Beauty
  • Sustainability
• Small businesses cozy up to creators
  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are reducing their discretionary spending on creator partnerships, opening up opportunities for brands with limited budgets to partner with top creators at lower cost. Director of…

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  Hootsuite - Social Media Trends...

  Small businesses cozy up to creators

  Small businesses cozy up to creators. The looming recession and COVID-19 pandemic have led to budget cuts in businesses, including marketing budgets. Big brands are…

  • Brands & Advertising
  • Business & e-Commerce
  • Digital Platforms
• Cost of Living Creativity
  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle

  Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term success. Excess share of voice can give a significant advantage, with brands that invest in it seeing 5 times more large business effects and 4.5…

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  MOST CONTAGIOUS REPORT 2022 (‘23)

  Cost of Living Creativity

  Cost of Living Creativity. In the face of the cost-of-living crisis and the impending recession, brands should continue to invest in brand-building advertising for long-term…

  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle
• Anime Thrill
  • Culture
  • Entertainment
  • Fashion & Beauty

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic characters, thinking through symbolic elements to include in a storyline, running photoshoots in an anime theme, or experimenting with costumes, whether drawn or stylized.

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  Depositphotos - Creative Trends ‘23

  Anime Thrill

  Anime Thrill. The anime aesthetic has a lot to offer to content creators. You can draw design inspiration and master creativity skills by inventing hyperbolic…

  • Culture
  • Entertainment
  • Fashion & Beauty
• New Heroes, More Narratives
  • Emerging Technology
  • Entertainment
  • Global Challenges

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In 2023, these groups and independent creators will be celebrated, driven by a demand for more inclusive narratives and collectibles from conscious consumers. These tell a…

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  CATAWIKI x IPSOS - Trend_Report-2023

  New Heroes, More Narratives

  New Heroes, More Narratives. Underrepresented groups and new players taking center stage in various industries - from new sports heroes to newborn wine regions. In…

  • Emerging Technology
  • Entertainment
  • Global Challenges