Your trends

• Trend
  Category
  Summary
  Theme
  Report
• More GenZ
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical consumption, gender fluidity, mental health, activism, and sustainability, making community building and storytelling crucial for brands to connect with them. To appeal to this young…

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  Vertigo - Digital Marketing Trends...

  More GenZ

  More GenZ. In 2023, GenZ will be a major focus for brands due to their impact on commerce and the internet. GenZ prioritizes diversity, ethical…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• Pricing Privacy
  • Business & e-Commerce
  • Consumer Attitudes
  • Data Privacy

  Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay current with regulations, focus on privacy, and consider cookie-free advertising…

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  Vertigo - Digital Marketing Trends...

  Pricing Privacy

  Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking…

  • Business & e-Commerce
  • Consumer Attitudes
  • Data Privacy
• Gamifying Loyalty
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in technology, the potential for gamification in marketing is endless. Gamification can also enhance content discovery and increase engagement in activity feeds by 68%.

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  Vertigo - Digital Marketing Trends...

  Gamifying Loyalty

  Gamifying Loyalty. Gamifying loyalty programs can lead to a 30% increase in customer retention by creating a tight-knit community around a brand. With advancements in…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• The Consumer is Dead
  • Consumer Attitudes
  • Global Challenges
  • Sustainability

  The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future arrives. At the heart of this change is the human being. The human condition continues to change at an ever-increasing pace, a trend that has…

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  Accenture - A New Dawn...

  The Consumer is Dead

  The Consumer is Dead. Long Live People. Consumer goods companies seeking to build today's best-in-class capabilities will have fallen behind by the time the future…

  • Consumer Attitudes
  • Global Challenges
  • Sustainability
• Seek New Growth
  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable market” (as defined by existing CPG categories) to the “total addressable problem” (as defined by human needs). The new pace of change is stunning –…

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  Accenture - A New Dawn...

  Seek New Growth

  Seek New Growth. The ways in which CPG companies identify new growth opportunities is outdated. They need to move from thinking about the “total addressable…

  • Brands & Advertising
  • Consumer Attitudes
  • Global Challenges
• Create & Deliver Winning Consumer & Customer Experiences
  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and preferences into every part of their process — from R&D to marketing to sales — and delivering seamless, relevant experiences for consumers and customers across…

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  Accenture - A New Dawn...

  Create & Deliver Winning Consumer & Customer Experiences

  Create & Deliver Winning Consumer & Customer Experiences. Future Ready CPGs will be “human first”, collaborating with individuals as co-creators and integrating human needs and…

  • Consumer Attitudes
  • Digital Platforms
  • Global Challenges
• Doing Real Good
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to investing in change does not meet the rapidly rising expectations of consumers, and often leads to accusations of greenwashing. Tomorrow’s leading companies will understand that…

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  Accenture - A New Dawn...

  Doing Real Good

  Doing Real Good. Sustainability is an overarching commitment that will inform every aspect of the CPG, and must be deeply embedded. Today’s piecemeal approach to…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• Getting Comfy At Home
  • Brands & Advertising
  • Lifestyle
  • The Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance people's at-home experiences by offering immersive media experiences, flaunting their local credentials, and tapping into small luxuries. Brands can add value by supporting consumers in…

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  OMD - Signals 2023

  Getting Comfy At Home

  Homes continue to take center stage in people's 2023 lifestyle with an increase in at-home entertainment and DIY inspiration. Brands have the opportunity to enhance…

  • Brands & Advertising
  • Lifestyle
  • The Home
• Be Explorable
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary to capitalize on deeper intent, but understanding the audience and…

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  OGILVY - Social Media Trends...

  Be Explorable

  Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Happy Ever After in the Marketplace
  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms

  Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…

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  OGILVY - Social Media Trends...

  Happy Ever After in the Marketplace

  Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…

  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms