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Your trends

consumer habits 162
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Coupon Comeback
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty

    Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant ways.

    • N/A
    VERICAST - Predictions & Trends...
    Coupon Comeback
    Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to…
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty
  • Decreasing Loyalty
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability

    Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out, and preserving loyalty with services, promotions, and reward structures.

    • N/A
    VERICAST - Predictions & Trends...
    Decreasing Loyalty
    Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs…
    • Brands & Advertising
    • Consumer Attitudes
    • Sustainability
  • Price & Convenience
    • Business & e-Commerce
    • Consumer Attitudes
    • Health & Wellness

    Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will be crucial due to shortage of providers. Grocery stores can attract busy parents by offering ready-to-eat meals for in-store or delivery.

    • N/A
    VERICAST - Predictions & Trends...
    Price & Convenience
    Retailers should focus on providing value to customers through pricing, promotions, and convenience, especially in healthcare where customer service and easy access to clinics will…
    • Business & e-Commerce
    • Consumer Attitudes
    • Health & Wellness
  • Active SPF
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty

    Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check ingredient lists instead of just product claims and branding.

    • N/A
    TREND HUNTER - Trend Report...
    Active SPF
    Brands are prioritizing sunscreens with active ingredients such as vitamin C and niacinamide to enhance benefits and marketing power. Consumers are more informed and check…
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty
  • Habbit-Building Kids’ Apps
    • Family & Parenting
    • Health & Wellness
    • Lifestyle

    Child-targeted apps for building healthy habits are becoming more popular as parents use technology to enhance the skills and health of their children. These apps allow for hands-on parenting while reducing some of the strain involved.

    • N/A
    TREND HUNTER - Trend Report...
    Habbit-Building Kids’ Apps
    Child-targeted apps for building healthy habits are becoming more popular as parents use technology to enhance the skills and health of their children. These apps…
    • Family & Parenting
    • Health & Wellness
    • Lifestyle
  • Alcohol Wellness
    • Food & Drink
    • Health & Wellness
    • Lifestyle

    The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning to self-soothing practices.

    • N/A
    TREND HUNTER - Trend Report...
    Alcohol Wellness
    The popularity of the wellness industry has inspired alcohol brands to offer wellness-themed products such as electrolyte-infused beers and mindfulness wine. Consumers have been turning…
    • Food & Drink
    • Health & Wellness
    • Lifestyle
  • QR Collabs
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.

    • N/A
    TREND HUNTER - Trend Report...
    QR Collabs
    Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Mixed Meditation
    • Brands & Advertising
    • Health & Wellness
    • Lifestyle

    Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is growing as consumers seek out traditions combined with modern technologies.

    • N/A
    TREND HUNTER - Trend Report...
    Mixed Meditation
    Brands are curating mixed media meditation experiences for customers, using apps, VR and online gaming to create multi-sensory experiences. The popularity of wellness practices is…
    • Brands & Advertising
    • Health & Wellness
    • Lifestyle
  • Upcycled Luxury
    • Brands & Advertising
    • Fashion & Beauty
    • Sustainability

    Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products. Making sustainable purchase decisions is increasingly important to…

    • N/A
    TREND HUNTER - Trend Report...
    Upcycled Luxury
    Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways…
    • Brands & Advertising
    • Fashion & Beauty
    • Sustainability
  • Mindful Shopping
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle

    Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.

    • N/A
    TREND HUNTER - Trend Report...
    Mindful Shopping
    Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and…
    • Brands & Advertising
    • Consumer Attitudes
    • Lifestyle
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