Your trends
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Short Trend Summary
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather…
Self-Advocacy- Consumer Attitudes
- Health & Wellness
- Lifestyle
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy, where consumers take control of their own needs and seek out the best solutions rather than accepting ready-made ones, making it important for businesses to…
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VERICAST - Predictions & Trends...Self-Advocacy
Self-care has become a popular topic since the pandemic, with people trying to improve their physical and mental well-being. However, it is evolving into self-advocacy,… -
Short Trend Summary
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel…
Actual Omnichannel- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices, TV, and print/email. Brands that only consider Facebook as the digital aspect of their omnichannel strategy are missing out on other opportunities.
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VERICAST - Predictions & Trends...Actual Omnichannel
The definition of omnichannel is changing and should encompass all aspects of the target audience's life, including their own app, internet, social media, mobile devices,… -
Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
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VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to…
Well-care- Consumer Attitudes
- Health & Wellness
- Lifestyle
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite growing awareness, many still feel overwhelmed and lack guidance to achieve health goals, leading to a more demand for products, services, and communities that can…
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FORERUNNER - The Dinner Party...Well-care
Sick-care Evolves To Well-care. Health is a top priority for consumers, with a majority indicating it as a main focus in their lives. Yet despite… -
Short Trend Summary
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with…
Money Matters- Consumer Attitudes
- Lifestyle
- Sustainability
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding what consumers truly value, as there is a shift towards balancing price and value with urgency and convenience, likely driven by a resurgence in DIY…
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FORERUNNER - The Dinner Party...Money Matters
Consumers are re-evaluating the value of money and the balance between convenience and cost after a decade of on-demand services. A challenge lies in understanding… -
Short Trend Summary
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT purchases.
Membership Dining- Food & Drink
- Lifestyle
- Sustainability
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT purchases.
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TREND HUNTER - Trend Report...Membership Dining
Members-only dining establishments have adapted to modern consumer values, prioritizing accessibility and innovation over exclusivity. Now options include affordable memberships or dining access through NFT… -
Short Trend Summary
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to…
New Age Activism- Consumer Attitudes
- Lifestyle
- Sustainability
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift is driven by younger generations who feel detached from traditional political discourse and want to embed their values into their day-to-day lives through their employment…
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FORERUNNER - The Dinner Party...New Age Activism
New Age Activism is emerging as a trend where people are more likely to support social and political causes through their spending habits. This shift… -
Short Trend Summary
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on…
Viral Flavor- Consumer Attitudes
- Digital Platforms
- Lifestyle
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.
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TREND HUNTER - Trend Report...Viral Flavor
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies… -
Short Trend Summary
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings.…
Reduced Spending- Business & e-Commerce
- Consumer Attitudes
- Lifestyle
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people cut back on streaming and bundling internet. TV and mobile phone providers to find savings. 30% intend to switch to less expensive brands while 38%…
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VERICAST - Predictions & Trends...Reduced Spending
Consumers will likely reduce spending due to economic pressures in areas such as groceries, travel, entertainment and treats. Telecoms will be affected too, as people… -
Short Trend Summary
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant…
Necessities & Home Spending- Brands & Advertising
- Consumer Attitudes
- Health & Wellness
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may also be affected, with people reevaluating optional procedures. Brands need to be even more relevant in order to stay top of mind when consumers are…
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VERICAST - Predictions & Trends...Necessities & Home Spending
Consumers will prioritize spending on necessities during a tough economy, but will still seek to purchase things for their home and family. Healthcare spending may…