Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Marketers realize it’s time to lean into customer service
  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes

  Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with 49% of organizations indicating it is usually or exclusively their responsibility. Only 8% of organizations said customer service teams were responsible for social customer service.…

  • N/A
  Hootsuite - Social Media Trends...

  Marketers realize it’s time to lean into customer service

  Marketers realize it’s time to lean into customer service. Marketing departments have taken on a larger role in customer service on social media channels, with…

  • Brands & Advertising
  • Business & e-Commerce
  • Consumer Attitudes
• Risk & Reward as Seen on TikTok
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However, staying ahead of the curve will require marketers to not only master TikTok's signature style of content creation, but also navigate the platform's regulatory challenges…

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  Meltwater - 2023 Marketing Trends...

  Risk & Reward as Seen on TikTok

  Risk & Reward as Seen on TikTok: TikTok's rapid evolution presents a unique opportunity for marketers to connect with its highly engaged, Gen-Z audience. However,…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Social Commerce (Still Loading)
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major social media platforms in 2023 are poised to accelerate its growth. Brands need to be creative and emphasize the legitimacy, value, and quality of in-app…

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  Meltwater - 2023 Marketing Trends...

  Social Commerce (Still Loading)

  Social Commerce (Still Loading). Social commerce started slow in 2022 with skepticism and slow adoption in the West, but new integrations and updates by major…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Able to Access
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing plans. Social media platforms such as Instagram, TikTok, and LinkedIn are offering more accessibility options such as auto-captioning and real-time captioning. In 2023, accessibility will…

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  Meltwater - 2023 Marketing Trends...

  Able to Access

  Able to Access. Accessibility is gaining more attention in the marketing industry as the largest minority group, people with disabilities, are often excluded from marketing…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Short Form Videos
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest have all integrated short-form video into their platforms with varying lengths and features. As the definition of short-form video evolves, platforms are also introducing new…

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  Meltwater - 2023 Marketing Trends...

  Short Form Videos

  Short Form Videos. Short-form video is a trend that continues to grow in popularity among social media platforms and marketers. TikTok, Instagram, YouTube, and Pinterest…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Brand Value
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new high. Brands that win consumer attention will be those that are known, trusted and loved. Brands that invest in consumer intelligence, creative content, and responsive…

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  Meltwater - 2023 Marketing Trends...

  Brand Value

  Brand Value. In 2023, with the decline of cookies and increased use of social media platforms as search engines, brand value will reach a new…

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
• Influencer Management
  • Brands & Advertising
  • Emerging Technology
  • Sustainability

  Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust of influencers due to over-saturation of branded content. Brands and influencers will vet each other, ensuring brand values match and exploring co-produced content and exclusive…

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  Meltwater - 2023 Marketing Trends...

  Influencer Management

  Influencer Management. Influencer marketing remains a popular trend among marketers and is expected to continue in 2023, but with the added consideration of consumers' distrust…

  • Brands & Advertising
  • Emerging Technology
  • Sustainability
• Didn’t know I want that
  • Digital Platforms
  • Emerging Technology
  • Media & Information

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

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  DENTSU - Media Trends ‘23

  Didn’t know I want that

  Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…

  • Digital Platforms
  • Emerging Technology
  • Media & Information
• The World Wide Ebb
  • Digital Platforms
  • Emerging Technology
  • Global Challenges

  The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in providing value to internet users as traditional online activities are losing appeal. The future of digital connection is moving towards the metaverse, Web3, with companies…

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  GWI - Connecting The Dots...

  The World Wide Ebb

  The World Wide Ebb. Time spent on the internet and social media has hit a ceiling, signaling potential saturation point. Brands must be creative in…

  • Digital Platforms
  • Emerging Technology
  • Global Challenges
• Blast of Joy
  • Entertainment
  • Fashion & Beauty
  • Lifestyle

  Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will generously and colorfully stylize photoshoots, with settings and model looks becoming even more thought out and detailed—all in order to endow images with creative and…

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  Depositphotos - Creative Trends ‘23

  Blast of Joy

  Blast of Joy. Maximalist, mood-boosting, and sometimes too flashy is the new aesthetic that will go toe-to-toe with minimalist and clean imagery. Content creators will…

  • Entertainment
  • Fashion & Beauty
  • Lifestyle