Your trends
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Short Trend Summary
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
QR Collabs- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on social media, making packaging a new and visually interesting experience.
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TREND HUNTER - Trend Report...QR Collabs
Brands are working with artists to create visually interesting, interactive campaigns using QR codes on packaging. The average consumer spends a lot of time on… -
Short Trend Summary
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create…
Upcycled Luxury- Brands & Advertising
- Fashion & Beauty
- Sustainability
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways they're doing this is through the increasingly common practice of using waste materials to create new products. Making sustainable purchase decisions is increasingly important to…
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TREND HUNTER - Trend Report...Upcycled Luxury
Designer brands try their hand at upcycling products and materials. Many luxury designers are making attempts to be more eco-friendly, and one of the ways… -
Short Trend Summary
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a…
Mindful Shopping- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and preferences. Consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable.
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TREND HUNTER - Trend Report...Mindful Shopping
Brands are curating mindful shopping experiences for consumers, either for the entire experience or certain times of the day, to cater to varying needs and… -
Short Trend Summary
Eco-friendly disinfectant brands are becoming popular as consumers prioritize sustainability in their cleaning products. These brands offer biodegradable and zero-waste options to reduce the environmental impact of their products.
Eco Disinfectants- Brands & Advertising
- Consumer Attitudes
- Sustainability
Eco-friendly disinfectant brands are becoming popular as consumers prioritize sustainability in their cleaning products. These brands offer biodegradable and zero-waste options to reduce the environmental impact of their products.
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TREND HUNTER - Trend Report...Eco Disinfectants
Eco-friendly disinfectant brands are becoming popular as consumers prioritize sustainability in their cleaning products. These brands offer biodegradable and zero-waste options to reduce the environmental… -
Short Trend Summary
Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to identify specific sustainable elements in their products to be viewed as trustworthy.
Water-Free Skincare- Brands & Advertising
- Fashion & Beauty
- Sustainability
Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to identify specific sustainable elements in their products to be viewed as trustworthy.
- N/A
TREND HUNTER - Trend Report...Water-Free Skincare
Cosmetic brands are expected to offer more water-free skincare products, as consumers become more interested in sustainability, demand more environmentally friendly options. Brands need to… -
Short Trend Summary
Under-eye concealers are being made with lightweight, brightening formulas. As consumers spend a little less on high-coverage cosmetics, brands are releasing concealers that function as skincare/cosmetic hybrids--offering lightweight and natural coverage while hydrating the under-eye area. The mask-wearing that's become…
Hybrid Concealer- Emerging Technology
- Fashion & Beauty
- Health & Wellness
Under-eye concealers are being made with lightweight, brightening formulas. As consumers spend a little less on high-coverage cosmetics, brands are releasing concealers that function as skincare/cosmetic hybrids--offering lightweight and natural coverage while hydrating the under-eye area. The mask-wearing that's become common in recent years has resulted in consumers prioritizing skincare…
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TREND HUNTER - Trend Report...Hybrid Concealer
Under-eye concealers are being made with lightweight, brightening formulas. As consumers spend a little less on high-coverage cosmetics, brands are releasing concealers that function as… -
Short Trend Summary
Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.
In-game Activations- Brands & Advertising
- Digital Platforms
- Entertainment
Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.
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TREND HUNTER - Trend Report...In-game Activations
Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more… -
Short Trend Summary
Brands try to make plant-based eating more cost-accessible as consumers have to budget and prioritize. Healthy, plant-based eating options tend to be costly, but some brands in the food industry are trying to change the perception.
Affordable Vegan- Brands & Advertising
- Lifestyle
- Sustainability
Brands try to make plant-based eating more cost-accessible as consumers have to budget and prioritize. Healthy, plant-based eating options tend to be costly, but some brands in the food industry are trying to change the perception.
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TREND HUNTER - Trend Report...Affordable Vegan
Brands try to make plant-based eating more cost-accessible as consumers have to budget and prioritize. Healthy, plant-based eating options tend to be costly, but some…