Your trends
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Short Trend Summary
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the…
Taking action- Global Challenges
- Government & Politics
- Lifestyle
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to…
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INSTAGRAM - Trends Report 2023Taking action
Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was… -
Short Trend Summary
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on…
Viral Flavor- Consumer Attitudes
- Digital Platforms
- Lifestyle
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.
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TREND HUNTER - Trend Report...Viral Flavor
The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies… -
Short Trend Summary
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant…
Coupon Comeback- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant ways.
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VERICAST - Predictions & Trends...Coupon Comeback
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to… -
Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
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VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their…
Social Selling- Brands & Advertising
- Business & e-Commerce
- Emerging Technology
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…
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VERICAST - Predictions & Trends...Social Selling
Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.… -
Short Trend Summary
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and…
Livestream Shopping- Brands & Advertising
- Fashion & Beauty
- Lifestyle
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and less edited.
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TREND HUNTER - Trend Report...Livestream Shopping
With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring… -
Short Trend Summary
Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live through platforms like TikTok and the sense of personal connection it fosters.
Live Fundraising- Digital Platforms
- Emerging Technology
- Lifestyle
Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live through platforms like TikTok and the sense of personal connection it fosters.
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TREND HUNTER - Trend Report...Live Fundraising
Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live… -
Short Trend Summary
Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.
In-game Activations- Brands & Advertising
- Digital Platforms
- Entertainment
Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.
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TREND HUNTER - Trend Report...In-game Activations
Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more… -
Short Trend Summary
AI will proliferate further in 2023, powering fashion models and virtual influencers to news, podcasts, even virtual friends and partners. Pushback is expected, as concerns around trust, belief and the accuracy of information rise.
Losing our grip on reality- Emerging Technology
- Fashion & Beauty
- Global Challenges
AI will proliferate further in 2023, powering fashion models and virtual influencers to news, podcasts, even virtual friends and partners. Pushback is expected, as concerns around trust, belief and the accuracy of information rise.
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Marian Saltzman - Five TrendsLosing our grip on reality
AI will proliferate further in 2023, powering fashion models and virtual influencers to news, podcasts, even virtual friends and partners. Pushback is expected, as concerns…