Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Back to the Wild
  • Health & Wellness
  • Sustainability
  • Travel

  Back to the Wild. In 2023, travel will focus more on responsible and conscious experiences, as opposed to well-planned and comfort-first trips. We’ll see more rewilding initiatives, a broader usage of visual techniques that feature grounding colors, as well as hiking and camping aesthetics; all of this reinforced by messages…

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  Depositphotos - Creative Trends ‘23

  Back to the Wild

  Back to the Wild. In 2023, travel will focus more on responsible and conscious experiences, as opposed to well-planned and comfort-first trips. We’ll see more…

  • Health & Wellness
  • Sustainability
  • Travel
• Eye on Sustainability
  • Fashion & Beauty
  • Global Challenges
  • Sustainability

  Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online and offline projects; all of which can grow into gender-neutral and inclusive design solutions for your brand.

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  Depositphotos - Creative Trends ‘23

  Eye on Sustainability

  Eye on Sustainability. Start 2023 with sustainable design choices that also look aesthetically pleasing. Opt for deep, monochrome colors and trending, readable fonts for online…

  • Fashion & Beauty
  • Global Challenges
  • Sustainability
• Responsibility Takes The Stage
  • Brands & Advertising
  • Global Challenges
  • Sustainability

  Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while measuring the social and environmental impact. The public supports these efforts and brands that align with these values and take action can differentiate themselves, build…

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  DENTSU - Media Trends ‘23

  Responsibility Takes The Stage

  Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while…

  • Brands & Advertising
  • Global Challenges
  • Sustainability
• It’s totally in to be Ethical
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all facets of operations are more likely to become and remain profitable than their counterparts who don’t value ethics Implementing ethical principles leads to improved relationships…

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  BRAND WATCH - 2023 Digital...

  It’s totally in to be Ethical

  It’s totally in to be Ethical. Ethical brands are statistically more profitable, according to Investopedia, companies that lay the framework for business ethics in all…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Intentional Spending
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility, durability, and sustainability when evaluating products. In the next 5 years, consumers will increasingly support purpose-driven brands that address long-term challenges faced by industries and…

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  MINTEL - Global Consumer Trends

  Intentional Spending

  Consumers are becoming more intentional with their spending in an uncertain economic environment, looking for value beyond just price. They’re focused on factors like flexibility,…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Railway Revival
  • Emerging Technology
  • Sustainability
  • Travel

  The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway industry is set to have a breakthrough with new Nightjet sleeper trains and luxury services like the Orient Express La Dolce Vita. Sunseekers and snow-lovers…

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  MTM - 12 Trends of...

  Railway Revival

  The railway industry in Europe has seen a revival due to the climate movement and the ban on short-haul domestic flights. In 2023, the railway…

  • Emerging Technology
  • Sustainability
  • Travel
• International Localism
  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability

  Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This will involve collaborations with local artists, re-evaluating supply chains, and…

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  MINTEL - Global Consumer Trends

  International Localism

  Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by…

  • Brands & Advertising
  • Consumer Attitudes
  • Sustainability
• Sustainability Mainstream
  • Consumer Attitudes
  • Lifestyle
  • Sustainability

  Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This trend is seen to be transitioning from a niche market to a mainstream lifestyle, with all consumers expected to align their values with their spending…

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  FORERUNNER - The Dinner Party...

  Sustainability Mainstream

  Sustainability has become a key focus for consumers and businesses alike, with increasing importance placed on environmental considerations and the search for sustainable options. This…

  • Consumer Attitudes
  • Lifestyle
  • Sustainability
• Taking action
  • Global Challenges
  • Government & Politics
  • Lifestyle

  Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to…

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  INSTAGRAM - Trends Report 2023

  Taking action

  Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was…

  • Global Challenges
  • Government & Politics
  • Lifestyle
• Climate & Expressive Beauty
  • Fashion & Beauty
  • Lifestyle
  • Sustainability

  Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate change. As a result, Gen Z are likely to opt for protective beauty and skincare products, as well as experimenting with expressive makeup looks.

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  INSTAGRAM - Trends Report 2023

  Climate & Expressive Beauty

  Gen Z are using makeup to express their personality, and are increasingly looking for climate-proof skincare and beauty products due to the impacts of climate…

  • Fashion & Beauty
  • Lifestyle
  • Sustainability