Your trends
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Short Trend Summary
A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web. With 65% of internet users using Chrome, this will greatly impact marketers. Marketers must find…
A Cookieless Future- Data Privacy
- Emerging Technology
- Global Challenges
A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web. With 65% of internet users using Chrome, this will greatly impact marketers. Marketers must find new ways to gather data in the cookieless future, driven…
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BRAND WATCH - 2023 Digital...A Cookieless Future
A Cookieless Future. Google will phase out third-party cookies on Chrome browsers in 2023, making it difficult for marketers to track users across the web.… -
Short Trend Summary
Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People will have control over how much data they share with organizations and businesses will have…
Signed, Sealed, Delivered- Data Privacy
- Digital Platforms
- Emerging Technology
Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People will have control over how much data they share with organizations and businesses will have to work harder to reward customers for sharing their data.…
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Accenture - Life Trends 2023Signed, Sealed, Delivered
Digital wallets, which contain tokens to represent a person's identity, payment methods, and loyalty cards, are expected to revolutionize personal data control and privacy. People… -
Short Trend Summary
Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure to create a personal brand online, and the desire to disappear reflects fatigue with the…
Going Incognito- Consumer Attitudes
- Data Privacy
- Emerging Technology
Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure to create a personal brand online, and the desire to disappear reflects fatigue with the performative nature of being online. There is a growing trend…
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FORESIGHT FACTORY - Global TrendingGoing Incognito
Anonymity is becoming increasingly valuable in the digital era due to the growing prevalence of surveillance and tracking. Consumers are seeking relief from the pressure… -
Short Trend Summary
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns…
Data As Currency- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns become more pressing. Brands are responding to this desire by…
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FORESIGHT FACTORY - Global TrendingData As Currency
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are… -
Short Trend Summary
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on…
Consumer Personalization- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…
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VERICAST - Predictions & Trends...Consumer Personalization
Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to… -
Short Trend Summary
Increasing concern for online privacy has led to the rise of privacy-focused browsers and extensions, as consumers demand control over their personal data and the companies it is shared with.
Privacy Browser Boom- Consumer Attitudes
- Data Privacy
- Emerging Technology
Increasing concern for online privacy has led to the rise of privacy-focused browsers and extensions, as consumers demand control over their personal data and the companies it is shared with.
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TREND HUNTER - Trend Report...Privacy Browser Boom
Increasing concern for online privacy has led to the rise of privacy-focused browsers and extensions, as consumers demand control over their personal data and the…