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Trends Keywords consumer habits

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consumer habits 162
accessibility 20
advertising 107
aesthetics 12
aging 7
AI beauty 15
AI fashion 21
alcohol 4
anxiety 2
apps 7
artificial intelligence 18
augmented reality 46
authenticity 20
authoritarianism 2
avatars 5
banking 7
beauty standards 1
BeReal 4
betting 1
biodegradable 8
body image 1
brand promise 15
brick and mortar 11
budgeting 15
carbon footprint 1
children 2
circular economy 16
climate change 18
clothing 4
collaboration 5
communities 18
construction 1
consumer attitudes 131
consumer protection 27
content 2
cookies 6
cooking 4
cosmetics 17
cost-of-living 8
couriers 2
COVID-19 9
creator economy 30
culinary experiences 12
culture 11
customer service 9
data 1
data privacy 16
deepfake 7
design 3
digital assets 10
digital detox 2
digital footprint 73
digital literacy 10
digital media 79
dining 7
disruption 7
diversity 3
DIY 6
drink 4
e-commerce 105
eco-friendly 46
emerging tech 118
employee retention 16
entertainment 30
environmentalism 16
escapism 16
ethics 2
exclusivity 1
experiences 13
exploration 2
Facebook 9
fake news 7
fashion 29
festivals 17
financial education 7
fitness 11
flexibility 4
food 24
gambling 4
gaming 12
Gen Z 73
gig economy 14
greenwashing 26
happiness 1
health trends 118
healthcare 16
healthy eating 23
higher education 2
home 1
immediacy 2
inclusivity 5
indulging 1
inflation 9
influencers 69
infrastructure 3
innovation 18
Instagram 42
intimacy 4
kpop 2
lifestyle 35
live-streaming 6
locally-sourced 9
longevity 1
makeup 8
MarTech 62
mental health 21
metaverse 39
Millennial 36
misinformation 2
mobile devices 11
moral beliefs 2
music 6
natural beauty 15
news 18
NFTs 17
niche brands 48
nostalgia 9
nutrition 10
optimism 9
packaging 7
parenting 3
perfume 1
personalization 11
pharma 3
plant-based 10
podcasts 11
politics 2
post-pandemic 27
privacy 17
public health 10
real estate 1
rebellion 1
recycling 22
reductionism 1
relaxation 2
restaurants 13
retail 59
scents 2
screen time 6
security 1
self-care 12
self-expression 1
self-reliance 2
services 6
sex 4
shopping habits 41
skin tones 3
sleep quality 1
smart technology 16
social issues 15
social media 133
sound 1
spirituality 11
sports 5
storytelling 8
streaming platforms 24
stress management 11
sustainability 44
telecom 2
TikTok 24
transportation 6
travel 7
trust 2
TV 5
uncertainty 3
urban planning 3
vaccine hesitancy 3
value-for-money 12
virtual influencers 140
virtual reality 46
virtual spaces 37
vitamins 2
waste management 5
water 1
water-saving 5
Web3 5
wellbeing 19
wellness 43
work environment 8
work-life balance 13
workplace 9
Newest A-Z
  • Trend
    Category
    Summary
    Theme
    Report
  • Ad-Based Streaming Wins
    • Brands & Advertising
    • Emerging Technology
    • Entertainment

    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in exchange for payment. This will increase subscribers and bring in more revenue from advertisers, but the cost explosion of content may shrink the number of…

    • N/A
    DENTSU - Media Trends ‘23
    Ad-Based Streaming Wins
    Ad-Based Streaming Wins. Leading streaming services, Disney and Netflix, are launching ad-supported tiers in 2022, breaking away from the original promise of no ads in…
    • Brands & Advertising
    • Emerging Technology
    • Entertainment
  • Attention Brands & Advertising 2.0
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking notice of their messages across an increasing number of channels and platforms. Brands can measure their advertising's attention and use this information to find hidden…

    • N/A
    DENTSU - Media Trends ‘23
    Attention Brands & Advertising 2.0
    Attention Advertising 2.0. Attention is the new currency in advertising and new metrics allow advertisers to measure the level at which their audience is taking…
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information
  • Always Shopping
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty

    Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience new things. Today’s shoppable world enables us all to be curious and experience new things like never before. New technology makes it easier to move…

    • N/A
    DENTSU - Media Trends ‘23
    Always Shopping
    Always Shopping. People are no longer going shopping as a conscious activity but are always shopping. It’s human nature to be curious, wanting to experience…
    • Brands & Advertising
    • Consumer Attitudes
    • Fashion & Beauty
  • Cookieless Future
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology

    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting first-party data, developing ID Graphs and Universal IDs, and utilizing new forms of contextual targeting. To be successful, brands must prioritize first-party data and adapt…

    • N/A
    DENTSU - Media Trends ‘23
    Cookieless Future
    Cookieless Future. The move to a cookieless future is happening as brands navigate the deprecation of third-party cookies. Brands are now focusing more on collecting…
    • Brands & Advertising
    • Data Privacy
    • Emerging Technology
  • Responsibility Takes The Stage
    • Brands & Advertising
    • Global Challenges
    • Sustainability

    Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while measuring the social and environmental impact. The public supports these efforts and brands that align with these values and take action can differentiate themselves, build…

    • N/A
    DENTSU - Media Trends ‘23
    Responsibility Takes The Stage
    Responsibility Takes The Stage. Brands are showing more responsibility in their actions, campaigns and supply chains to create a fairer and more diverse world while…
    • Brands & Advertising
    • Global Challenges
    • Sustainability
  • Didn’t know I want that
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to prioritize content over followers. Social media feeds are now driven by the algorithm's assessment of popular and engaging content, rather than just content from accounts…

    • N/A
    DENTSU - Media Trends ‘23
    Didn’t know I want that
    Didn’t know I want that. Social algorithms give users what they don’t know they want. The rise of TikTok has influenced social media algorithms to…
    • Digital Platforms
    • Emerging Technology
    • Media & Information
  • Tackling Social Media Fatigue
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information

    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using social media less than before. Gen Z is the most concerned about time spent on social media and is likely to use it less. Brands…

    • N/A
    BRAND WATCH - 2023 Digital...
    Tackling Social Media Fatigue
    Tackling Social Media Fatigue. Social media usage increased during the pandemic of 2020, but as lockdowns eased, a 12% increase was reported in individuals using…
    • Consumer Attitudes
    • Health & Wellness
    • Media & Information
  • Communities on the Rise
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and niche platforms. Brands can tap into this need by getting…

    • N/A
    BRAND WATCH - 2023 Digital...
    Communities on the Rise
    Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger…
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms
  • Nesting
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle

    People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is based on a trend that was heightened during the pandemic, when many people found that their homes could have been more comfortable during the lockdowns.…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Nesting
    People are seeking comfort, simplicity, and spirituality in 2023, as seen in the increased interest in comfortable homes, analogue hobbies, and spiritual objects. This is…
    • Consumer Attitudes
    • Health & Wellness
    • Lifestyle
  • Y2K is Now
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle

    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories of a simpler time and the popularity of TikTok trends such as #whatsinmybag and #cybery2k. The Y2K trend includes iconic vehicles from 2000s pop culture…

    • N/A
    CATAWIKI x IPSOS - Trend_Report-2023
    Y2K is Now
    Y2K is Now. Millennials are returning to the cultural and fashion trends of the early 2000s, referred to as Y2K, due to their fond memories…
    • Emerging Technology
    • Fashion & Beauty
    • Lifestyle
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