Your trends
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Short Trend Summary
Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue…
Out With Uniformity- Brands & Advertising
- Digital Platforms
- Sustainability
Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on engagement-first objectives, leading to a comeback in community building and loyalty initiatives. Brands should continue to leverage successful formats, but also tailor content to each…
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OGILVY - Social Media Trends...Out With Uniformity
Out With Uniformity. Brands are moving away from uniformity and embracing organic and earned efforts. The platform landscape shake-up has resulted in a focus on… -
Short Trend Summary
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have…
Going Live Goes A Long Way- Digital Platforms
- Entertainment
- Lifestyle
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap into this trend by developing a live strategy and exploring partnerships with entities that have complementary communities. The hottest social media app, BeReal, shows the…
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DENTSU - Media Trends ‘23Going Live Goes A Long Way
Going Live goes a long way. Live experiences are becoming a central part of digital media as platforms look to engage communities. Brands can tap… -
Short Trend Summary
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and…
Communities on the Rise- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger audiences prefer more control, privacy, and authentic experiences, which can be delivered by communities and niche platforms. Brands can tap into this need by getting…
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BRAND WATCH - 2023 Digital...Communities on the Rise
Communities on the Rise. Brands are focusing on building communities where their customers are as a way to connect with them and increase loyalty. Younger… -
Short Trend Summary
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity…
Mental Health & Welness Communities- Digital Platforms
- Health & Wellness
- Lifestyle
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize mental health communities, like the anonymous audio app Chill Pill, to have safe discussions. Celebrity influence is also promoting access to credible resources for mental…
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MTM - 12 Trends of...Mental Health & Welness Communities
Gen Z is known for their openness about mental health, consuming and sharing content about it on social media platforms. They have created and utilize… -
Short Trend Summary
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The…
I Am A Believer- Consumer Attitudes
- Digital Platforms
- Emerging Technology
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three threads are converging: communities of interest, token-gated access to exclusive content, and digital collectibles. The next generation of brands will be built as communities first…
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Accenture - Life Trends 2023I Am A Believer
The shift towards communities of interests and belonging is reshaping loyalty programs, enabling people to actually participate more in the brands they believe in. Three… -
Short Trend Summary
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer…
Peer Power- Consumer Attitudes
- Emerging Technology
- Global Challenges
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help through services like Airbnb, GoFundMe, and peer-to-peer money-lending and goods-lending websites. The growth of peer-to-peer services and the rise of DAOs and Web3 technology suggest…
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FORESIGHT FACTORY - Global TrendingPeer Power
Peer power is on the rise as trust in authority decreases and traditional support sources fall short. Consumers are turning to each other for help… -
Short Trend Summary
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness routines. This and other societal changes are at least in part causing a rise in…
The Need for Community is Real- Health & Wellness
- Lifestyle
- Relationships & Intimacy
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness routines. This and other societal changes are at least in part causing a rise in loneliness and mental health struggles, as people are seeking connection…
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FORERUNNER - The Dinner Party...The Need for Community is Real
Organized religion has been declining in popularity, leading to a search for community and spirituality through alternative means such as manifesting, astrology, and shared fitness… -
Short Trend Summary
Investing is easier for Gen Z with fintech apps and community platforms and there's a push for financial literacy education to address the learning curve in the changing financial landscape. Brands and communities filling in for a lacking education system.
Gen Z Does Finance- Digital Platforms
- Emerging Technology
- Finance & Money
Investing is easier for Gen Z with fintech apps and community platforms and there's a push for financial literacy education to address the learning curve in the changing financial landscape. Brands and communities filling in for a lacking education system.
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TREND HUNTER - Trend Report...Gen Z Does Finance
Investing is easier for Gen Z with fintech apps and community platforms and there's a push for financial literacy education to address the learning curve…