Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences.…
Multi-Format Content- Brands & Advertising
- Digital Platforms
- Emerging Technology
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences. This includes various forms of content such as articles, videos, podcasts, and virtual reality experiences. Audio content, especially podcasts, is becoming increasingly popular with tech…
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BRAND WATCH - 2023 Digital...Multi-Format Content
Multi-Format Content. In 2023, marketers need to offer a wide range of content formats to meet the needs of consumers who want tailor-made, personalized experiences.… -
Short Trend Summary
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid…
Real is Radical- Brands & Advertising
- Culture
- Fashion & Beauty
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing campaigns featuring all races, genders, ages, abilities, and sizes — swapping out curated for candid moments.
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Adobe Creative Trends ‘23Real is Radical
Real is Radical. As expectations for diverse and authentic images become mainstream, the demand for real, unvarnished moments, experiences, and realities soars. Brands are embracing… -
Short Trend Summary
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have…
Animals and Infuencers- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet influencers have gained popularity due to consumers' love for pet visuals, while anime influencers have harnessed the charm of anime. Synthetic Influencers are also gaining…
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Adobe Creative Trends ‘23Animals and Infuencers
Animals and Influencers. Animals and Influencers have become a powerful tool in brand messaging, with pets and anime characters being popular forms of influence. Pet… -
Short Trend Summary
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This…
International Localism- Brands & Advertising
- Consumer Attitudes
- Sustainability
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by moving beyond just appealing to local tastes and linking localism with sustainability and transparency. This will involve collaborations with local artists, re-evaluating supply chains, and…
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MINTEL - Global Consumer TrendsInternational Localism
Buying local will be a way consumers can protect themselves financially, environmentally and psychologically, and feel that they are giving back. Brands must respond by… -
Short Trend Summary
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black…
Conscious Consumerism- Business & e-Commerce
- Consumer Attitudes
- Sustainability
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism associated with the event. 86% of UK independent retailers decided not to participate in Black Friday sales, aligning with the rise of conscious consumerism and…
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MTM - 12 Trends of...Conscious Consumerism
In 2021, US online sales on Black Friday dropped for the first time ever, indicating a shift towards conscious consumerism and questioning of unbridled consumerism… -
Short Trend Summary
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use…
Meme Messaging- Consumer Attitudes
- Culture
- Emerging Technology
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer brands that don't take themselves too seriously, and a majority of consumers welcome the use of GIFs, memes, and emojis in online communication with companies.…
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FORESIGHT FACTORY - Global TrendingMeme Messaging
Meme messaging is a growing trend in internet culture, driven by a preference for offbeat humor and design. A significant portion of global consumers prefer… -
Short Trend Summary
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising…
Naked Citizen- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023, there will be challenges such as the rising cost of living, and brands are rising to meet these challenges by offering initiatives like interest-free loans…
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FORESIGHT FACTORY - Global TrendingNaked Citizen
Brands are trusted by consumers more than governments and other institutions, and are expected to offer efficient and effective support during life's challenges. In 2023,… -
Short Trend Summary
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns…
Data As Currency- Brands & Advertising
- Consumer Attitudes
- Data Privacy
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are exploring ways to maintain their privacy and control over their data, especially as privacy concerns become more pressing. Brands are responding to this desire by…
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FORESIGHT FACTORY - Global TrendingData As Currency
Consumers are becoming increasingly aware of the value of their personal data and the ways in which it is being traded and used. Many are… -
Short Trend Summary
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant…
Coupon Comeback- Brands & Advertising
- Consumer Attitudes
- Fashion & Beauty
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant ways.
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VERICAST - Predictions & Trends...Coupon Comeback
Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to… -
Short Trend Summary
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out,…
Decreasing Loyalty- Brands & Advertising
- Consumer Attitudes
- Sustainability
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs and rewards that drive engagement and elicit loyalty, converting shoppers who are trying them out, and preserving loyalty with services, promotions, and reward structures.
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VERICAST - Predictions & Trends...Decreasing Loyalty
Brands will face decreasing customer loyalty as consumers prioritize getting the best deal and recent benefits from brands. Brands should focus on creating loyalty programs…