Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Step Change in New Media’s Climate Coverage
  • Emerging Technology
  • Global Challenges
  • Media & Information

  Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives believe their coverage is good, and half have created climate teams with additional staff. Many publishers have also developed strategies to improve their coverage, including…

  • N/A
  Reuters - Journalism, Media, and...

  Step Change in New Media’s Climate Coverage

  Step Change in New Media’s Climate Coverage. News media is taking steps to improve its coverage of the climate emergency. Almost two-thirds of news executives…

  • Emerging Technology
  • Global Challenges
  • Media & Information
• Pricing Privacy
  • Business & e-Commerce
  • Consumer Attitudes
  • Data Privacy

  Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking cookies, but only if it enhances their experience. As privacy concerns rise, marketers must stay current with regulations, focus on privacy, and consider cookie-free advertising…

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  Vertigo - Digital Marketing Trends...

  Pricing Privacy

  Pricing Privacy. To win and retain customers, businesses must prioritize privacy and build trust through ethical data collection. 67% of consumers are open to tracking…

  • Business & e-Commerce
  • Consumer Attitudes
  • Data Privacy
• Social Media
  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology

  Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example, live shopping and affiliate sales didn’t take off as they had in the Far East. In short, we’re still far away from promoting a social…

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  OGILVY - Social Media Trends...

  Social Media

  Social Media: The Discovery Channel. 2020 and 2021 saw Meta and Bytedance release multiple commerce features but 2022 saw many of them axed. For example,…

  • Business & e-Commerce
  • Digital Platforms
  • Emerging Technology
• Be Explorable
  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology

  Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can help initiate purchase intent while staying on brand. Paid media strategies will still be necessary to capitalize on deeper intent, but understanding the audience and…

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  OGILVY - Social Media Trends...

  Be Explorable

  Be Explorable. Brands must embrace the trend towards discovery-first by increasing the number of explorable entry points. Features like shoppable tags and native storefronts can…

  • Brands & Advertising
  • Digital Platforms
  • Emerging Technology
• Happy Ever After in the Marketplace
  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms

  Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as the final shopping destination. Marketplaces offer better user convenience, multi-market ambitions, and logistics, making it important for marketers to integrate these into their wider social…

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  OGILVY - Social Media Trends...

  Happy Ever After in the Marketplace

  Happy Ever After in the Marketplace. Marketplaces have emerged as the new front-runner in the direct-to-consumer journey, with retailers like Amazon surpassing brand-owned websites as…

  • Business & e-Commerce
  • Consumer Attitudes
  • Digital Platforms
• Brand + Commerce = ❤️
  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand building. An approach that’s purely performance- focused leads to short-term gains, but ultimately results in a decline in brand resonance. A strategy that prioritizes brand-building…

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  OGILVY - Social Media Trends...

  Brand + Commerce = ❤️

  Brand + Commerce = ❤️. In the world of brand and ecommerce, the key to success is to strike a balance between performance and brand…

  • Brands & Advertising
  • Business & e-Commerce
  • Sustainability
• Attention is the Key (Metric)
  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology

  Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to decreased brand KPIs, but innovative and immersive experiences drive ROI and attention. Creative, branded experiences, such as AR try-on filters, are cost-effective and offer valuable…

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  OGILVY - Social Media Trends...

  Attention is the Key (Metric)

  Attention is the Key (Metric). 2023 is the year of attention, where capturing the target audience's attention is key. A product-focused approach may lead to…

  • Brands & Advertising
  • Consumer Attitudes
  • Emerging Technology
• Get Political
  • Brands & Advertising
  • Digital Platforms
  • Government & Politics

  Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a stance on socially conscious issues. To effectively engage with these audiences, brands should adopt a micro-influence approach and collaborate with credible, socially conscious influencers. It's…

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  OGILVY - Social Media Trends...

  Get Political

  Get Political. In the current political climate, influencer marketing and political commentary have become intertwined. Gen Z audiences expect influencers and brands to take a…

  • Brands & Advertising
  • Digital Platforms
  • Government & Politics
• Conscious commerce
  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value and looking for ways to save, whether through buying second-hand items or reducing the number of products they buy. A way in which brands can…

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  OMD - Signals 2023

  Conscious commerce

  Conscious commerce. Conscious commerce is driving a shift in consumer behavior, with an increased focus on budgeting and research before purchasing. Consumers are prioritizing value…

  • Business & e-Commerce
  • Consumer Attitudes
  • Sustainability
• Reclaiming Data Privacy
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the extra mile this year, offering more control and transparency in data exchanges. More importantly, by providing resources to help educate consumers on the benefits and…

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  OMD - Signals 2023

  Reclaiming Data Privacy

  Reclaiming Data Privacy. Consumers are seeking more control over their data privacy and want brands to be more accountable. Brands can respond by going the…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy