Your trends
- TrendCategorySummaryThemeReport
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Short Trend Summary
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live…
Radio’s Still Roaring- Brands & Advertising
- Entertainment
- Media & Information
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides an experience that on-demand cannot. Listeners have brand affinity with stations and genres via live and shared experiences. There is a relationship with presenters in…
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Wavemaker UK - Growth Trends...Radio’s Still Roaring
Radio’s Still Roaring. 88% of the population tune into radio every week, with live radio making up 71% share of adult listening. Linear radio provides… -
Short Trend Summary
Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various points across the media ecosystem, instead of thinking by channel and medium. Thinking by media…
Encounters Not Channels- Brands & Advertising
- Digital Platforms
- Media & Information
Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various points across the media ecosystem, instead of thinking by channel and medium. Thinking by media encounter creates a more holistic and seamless media experience for…
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Wavemaker UK - Growth Trends...Encounters Not Channels
Encounters Not Channels. To create effective 360 media campaigns, brands need to focus on the encounter, or how they want consumers to feel at various… -
Short Trend Summary
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving…
The new age of anxiety- Brands & Advertising
- Consumer Attitudes
- Entertainment
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever, brands should take cues from popular culture to provide distraction, lightness, and hope while driving commercial growth. Successful campaigns in challenging times have leveraged humor…
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Wavemaker UK - Growth Trends...The new age of anxiety
The new age of anxiety. Anxiety is exploding due to a range of factors, making escapism and connection more important than ever. More than ever,… -
Short Trend Summary
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are…
The great retreat (indoors)- Brands & Advertising
- Consumer Attitudes
- The Home
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the at-home experience or "premiumise" a night in, while providing tangible savings and advice, which are important to consumers. Brands should offer personalized rewards, exclusive offers,…
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Wavemaker UK - Growth Trends...The great retreat (indoors)
The great retreat (indoors). With rising costs of living, consumers are cutting back on non-essential spending and retreating to their homes. Brands can enhance the… -
Short Trend Summary
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects…
Masculinity, Rewired- Brands & Advertising
- Culture
- Health & Wellness
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing strategies that promote vulnerability, inclusivity, and good mental health. Understanding the nuanced and varied aspects of masculinity, brands can better resonate with a diverse male…
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Wavemaker UK - Growth Trends...Masculinity, Rewired
Masculinity, Rewired. Brands must adapt to a rapidly evolving concept of masculinity that requires a spectrum of male experiences. Brands should focus on modern marketing… -
Short Trend Summary
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers,…
Fragmented Audiences & Shifting Budgets- Digital Platforms
- Emerging Technology
- Media & Information
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules of engagement are changing, with media and audience fragmentation being a major concern for marketers, influencing their budget allocation for 2023. This has resulted in…
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WARC - The Marketer’s Toolkit...Fragmented Audiences & Shifting Budgets
Fragmented Audiences & Shifting Budgets. Marketers are questioning whether the era of mainstream reach is truly over. There is a growing recognition that the rules… -
Short Trend Summary
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers.…
Clash of Delivery & Disruption- Brands & Advertising
- Business & e-Commerce
- Global Challenges
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change, and COVID-related shortages. Inflation is exacerbating the problem, with labor strikes affecting key delivery workers. Managing customer expectations in the face of these challenges will…
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WARC - The Marketer’s Toolkit...Clash of Delivery & Disruption
Clash of Delivery & Disruption. In 2023, brands face supply chain disruptions due to political, economic, and environmental factors, including sanctions, trade wars, climate change,… -
Short Trend Summary
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the…
Marketing in a cost-of-living-crisis- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence Index is down globally, most consumers expecting their personal economic situation to decline in the near term. Marketers should maintain spending on brand advertising and…
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WARC - The Marketer’s Toolkit...Marketing in a cost-of-living-crisis
Marketing in a cost-of-living-crisis. The global economy is experiencing a cost-of-living crisis with inflation and a likely recession creating two-pronged economic anxiety. The Consumer Confidence… -
Short Trend Summary
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick…
Consumer Duality- Brands & Advertising
- Consumer Attitudes
- Lifestyle
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey study where 62% of consumers have already done so or plan to. Meanwhile, the "lipstick effect" also emerges, where consumers indulge in small luxuries when…
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WARC - The Marketer’s Toolkit...Consumer Duality
Consumer Duality. Amid the challenging economic cycle, consumers worldwide are exhibiting predictable behaviors. Some are opting for store brands, as seen in a European McKinsey… -
Short Trend Summary
Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing. More marketers are recognizing the importance of doubling down on brand spending during a downturn,…
Marketers Double Down- Brands & Advertising
- Business & e-Commerce
- Digital Platforms
Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing. More marketers are recognizing the importance of doubling down on brand spending during a downturn, and there is a growing recognition that the lines between…
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WARC - The Marketer’s Toolkit...Marketers Double Down
Marketers Double Down. While some marketers are planning to cut spending during the economic downturn, many are adjusting their spending between brand and performance marketing.…