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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Grassroots Fashion Influence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Fashion
    • Retail
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.

    The RealReal: Resale Report 2024
    Grassroots Fashion Influence
    Fashion trends are increasingly originating from social media, TV, and street style, empowering consumers to shape styles.
    Impact Areas Fashion, Retail, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Value-Driven Luxury Purchases
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Behavior
    • Luxury Goods
    • Resale Market
    • Business & Commerce
    • Consumer Attitudes

    Consumers are prioritizing quality and longevity in luxury purchases, driven by economic insecurity and fast-paced trends.

    The RealReal: Resale Report 2024
    Value-Driven Luxury Purchases
    Consumers are prioritizing quality and longevity in luxury purchases, driven by economic insecurity and fast-paced trends.
    Impact Areas Consumer Behavior, Luxury Goods, Resale Market
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Democratization of Vintage Fashion
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Resale Market
    • Social Media
    • Vintage Fashion
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.

    The RealReal: Resale Report 2024
    Democratization of Vintage Fashion
    Vintage designer pieces are becoming more accessible due to social media and online marketplaces, breaking down exclusivity.
    Impact Areas Resale Market, Social Media, Vintage Fashion
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Elevated Jewelry Demand
    • Navigating Global Uncertainty
    • Investment strategies
    • Jewelry Market
    • Luxury Goods
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.

    The RealReal: Resale Report 2024
    Elevated Jewelry Demand
    Fine jewelry is experiencing significant growth, driven by its investment value and enduring appeal in uncertain times.
    Impact Areas Investment strategies, Jewelry Market, Luxury Goods
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Attainable Luxury Bags
    • Values-Driven Consumption
    • Consumer Spending
    • Luxury Handbags
    • Resale Market
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.

    The RealReal: Resale Report 2024
    Attainable Luxury Bags
    While overall bag spending is up, consumers are showing a preference for more accessible luxury bags over ultra-high-end items.
    Impact Areas Consumer Spending, Luxury Handbags, Resale Market
    Themes Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Corporate Casual Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Fashion
    • Office Culture
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • The Workplace

    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.

    The RealReal: Resale Report 2024
    Corporate Casual Boom
    Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.
    Impact Areas Fashion, Office Culture, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, The Workplace
  • Sustainability Focus
    • Values-Driven Consumption
    • environmental sustainability
    • Luxury Goods
    • Resale Market
    • Business & Commerce
    • Consumer Attitudes
    • Sustainability

    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.

    The RealReal: Resale Report 2024
    Sustainability Focus
    Shoppers are prioritizing sustainability, driving demand for pre-owned and repairable luxury items.
    Impact Areas environmental sustainability, Luxury Goods, Resale Market
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Sustainability
  • Intentional Dating
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Dating apps
    • Relationships
    • Social Interactions
    • Consumer Attitudes
    • Intimacy

    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.

    Tinder: Year in Swipe 2024...
    Intentional Dating
    Singles are prioritizing clarity and purpose in their dating lives, moving away from casual situationships and towards more meaningful connections.
    Impact Areas Dating apps, Relationships, Social Interactions
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Intimacy
  • Loud Looking
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Communication styles
    • Online dating profiles
    • Relationship expectations
    • Consumer Attitudes
    • Intimacy

    Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.

    Tinder: Year in Swipe 2024...
    Loud Looking
    Singles are explicitly stating their needs and desires on dating profiles, moving away from vague descriptions and embracing direct communication.
    Impact Areas Communication styles, Online dating profiles, Relationship expectations
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Intimacy
  • Embrace of Simplicity
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Retail
    • Subscription Services
    • Technology
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.

    The Media Store: Trends 5...
    Embrace of Simplicity
    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.
    Impact Areas Financial Services, Retail, Subscription Services, Technology
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
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