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Trends Categories Consumer Attitudes

Your trends

Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
Newest Oldest
A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Aging Consumer Influence
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Financial Services
    • Healthcare
    • Leisure
    • Senior Care Products
    • Travel
    • Business & Commerce
    • Consumer Attitudes

    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.

    World Data Lab: Consumer outlook...
    Aging Consumer Influence
    Consumers aged 50 and above are a significant driver of consumer spending growth, representing half of the new spending in 2025.
    Impact Areas Financial Services, Healthcare, Leisure, Senior Care Products, Travel
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Immersive & Personalized UX
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • E-commerce
    • User Experience
    • Web Design
    • Brands & Advertising
    • Consumer Attitudes
    • Emerging Technology

    Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design.

    Web FX: 2025 digital marketing...
    Immersive & Personalized UX
    Websites are evolving towards more immersive and personalized experiences, leveraging technologies like AR/VR and dynamic design.
    Impact Areas E-commerce, User Experience, Web Design
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Consumer Attitudes, Emerging Technology
  • Rise of Brainrot Culture
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Brand strategy
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.

    Webby: 2025 trend report its...
    Rise of Brainrot Culture
    Absurdist, nonsensical humor and content, driven by Gen Z and Gen Alpha, is becoming increasingly mainstream online, impacting brand engagement and marketing strategies.
    Impact Areas Advertising, Brand strategy, Content creation, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Agile and Authentic Marketing
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Content Strategy
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.

    Webby: 2025 trend report: It's...
    Agile and Authentic Marketing
    Brands are adopting agile marketing strategies, leveraging real-time trends and authentic partnerships with creators to connect with online audiences.
    Impact Areas Brand marketing, Content Strategy, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rural Revitalization & Migration
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Real estate
    • Retail
    • Rural Development
    • Urban planning
    • Business & Commerce
    • Consumer Attitudes
    • Lifestyle

    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.

    WGSN: Future consumer 2026
    Rural Revitalization & Migration
    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
    Impact Areas Real estate, Retail, Rural Development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Lifestyle
  • Prioritizing Minorstones & Joy
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Marketing
    • Mental Wellness
    • Product Development
    • Retail
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.

    WGSN: Future consumer 2026
    Prioritizing Minorstones & Joy
    Consumers are shifting away from traditional milestones, embracing smaller 'minorstones' and prioritizing daily joy and fulfillment.
    Impact Areas Marketing, Mental Wellness, Product Development, Retail
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Care & Community Focus
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Community Development
    • Healthcare
    • Sustainability
    • Wellness
    • Consumer Attitudes
    • Culture
    • Sustainability

    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

    WGSN: Future consumer 2026
    Care & Community Focus
    Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
    Impact Areas Community Development, Healthcare, Sustainability, Wellness
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Sustainability
  • Rejecting Burnout Culture
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Marketing
    • Mental Health Services
    • Wellness Products
    • Workplace Culture
    • Consumer Attitudes
    • Health & Wellness
    • The Workplace

    Consumers are rejecting the pressure of 'bounce-back' culture and prioritizing rest and recovery.

    WGSN: Future consumer 2026
    Rejecting Burnout Culture
    Consumers are rejecting the pressure of 'bounce-back' culture and prioritizing rest and recovery.
    Impact Areas Marketing, Mental Health Services, Wellness Products, Workplace Culture
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness, The Workplace
  • Ethical Consumption Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer goods
    • Data Privacy
    • Retail
    • Consumer Attitudes
    • Data & Privacy
    • Sustainability

    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.

    McKinsey: Ultra violet femtech+futures+2035
    Ethical Consumption Prioritization
    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.
    Impact Areas Consumer goods, Data Privacy, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Sustainability
  • Relevance Drives Engagement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Media Consumption
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.

    WARC: TikTok unlocking business impact...
    Relevance Drives Engagement
    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.
    Impact Areas Advertising, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
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