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Trends Categories Consumer Attitudes

Your trends

Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Authentic Brand Purpose
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand marketing
    • Social impact
    • Sports sponsorship
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are increasingly leveraging authentic social purpose initiatives to connect with audiences and drive positive change, moving beyond superficial gestures.

    Contagious: Grand prix insights 2024
    Authentic Brand Purpose
    Brands are increasingly leveraging authentic social purpose initiatives to connect with audiences and drive positive change, moving beyond superficial gestures.
    Impact Areas Brand marketing, Social impact, Sports sponsorship
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Pre-Super Bowl Buzz Building
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Influencer marketing
    • Super Bowl marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.

    Contagious: Grand prix insights 2024
    Pre-Super Bowl Buzz Building
    Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
    Impact Areas Advertising, Influencer marketing, Super Bowl marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Leveraging Unspoken Truths
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand marketing
    • Consumer Engagement
    • Product authenticity
    • Brands & Advertising
    • Consumer Attitudes

    Brands are tapping into relatable, unspoken consumer truths to create authentic connections and drive engagement, turning shared experiences into powerful campaigns.

    Contagious: Grand prix insights 2024
    Leveraging Unspoken Truths
    Brands are tapping into relatable, unspoken consumer truths to create authentic connections and drive engagement, turning shared experiences into powerful campaigns.
    Impact Areas Brand marketing, Consumer Engagement, Product authenticity
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes
  • Cost of Hesitations
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand Trust
    • Digital Marketing
    • E-commerce
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Cybersecurity

    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.

    Accenture: Life trends 2025
    Cost of Hesitations
    Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.
    Impact Areas Brand Trust, Digital Marketing, E-commerce, Social Media
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Consumer Attitudes, Cybersecurity
  • The Parent Trap
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Child Development
    • Education
    • Technology Industry
    • Youth Marketing
    • Consumer Attitudes
    • Cybersecurity
    • Family

    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential shifts in youth-targeted marketing.

    Accenture: Life trends 2025
    The Parent Trap
    Parents are grappling with balancing children's access to technology with the need to protect them from online harms, leading to increased parental controls and potential…
    Impact Areas Child Development, Education, Technology Industry, Youth Marketing
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Cybersecurity, Family
  • Impatience Economy
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Entertainment
    • Finance
    • Healthcare
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional industries and creating opportunities for brands that offer relatable advice and convenient solutions.

    Accenture: Life trends 2025
    Impatience Economy
    Driven by economic pressures and the accessibility of online resources, people are seeking quick solutions and alternative paths to achieve their life goals, impacting traditional…
    Impact Areas Consumer Behavior, Entertainment, Finance, Healthcare
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Social Rewilding
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Experience
    • Community Building
    • Leisure and Recreation
    • Retail
    • Consumer Attitudes
    • Culture
    • Lifestyle

    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer tactile and authentic engagements.

    Accenture: Life trends 2025
    Social Rewilding
    People are seeking deeper connections and sensory richness in real-world experiences, leading to a rebalancing of technology's role and creating opportunities for brands that offer…
    Impact Areas Brand Experience, Community Building, Leisure and Recreation, Retail
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Culture, Lifestyle
  • Authenticity and Relatability as Key Drivers
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.

    YouTube: Why we watch 2.0...
    Authenticity and Relatability as Key Drivers
    Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.
    Impact Areas Brand Building, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Human-Centric AI Agents
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • AI development
    • Customer service
    • Marketing
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Consumer trust in AI agents is increasingly dependent on their ability to exhibit human-like traits such as friendliness, empathy, and creativity.

    Zendesk: CX trends 2025
    Human-Centric AI Agents
    Consumer trust in AI agents is increasingly dependent on their ability to exhibit human-like traits such as friendliness, empathy, and creativity.
    Impact Areas AI development, Customer service, Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Assistant-First Customer Service
    • AI-Driven Transformation
    • Customer service
    • Technology
    • User Experience
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.

    Zendesk: CX trends 2025
    Assistant-First Customer Service
    The rising popularity of personal AI assistants is driving a shift towards assistant-first customer service interactions.
    Impact Areas Customer service, Technology, User Experience
    Themes AI-Driven Transformation
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
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