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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Ethical Consumption Prioritization
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer goods
    • Data Privacy
    • Retail
    • Consumer Attitudes
    • Data & Privacy
    • Sustainability

    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.

    McKinsey: Ultra violet femtech+futures+2035
    Ethical Consumption Prioritization
    Consumers will demand transparency and ethical practices from brands, prioritizing sustainable products and data privacy.
    Impact Areas Consumer goods, Data Privacy, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Data & Privacy, Sustainability
  • Relevance Drives Engagement
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Media Consumption
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.

    WARC: TikTok unlocking business impact...
    Relevance Drives Engagement
    In a fragmented media landscape, consumers crave content that resonates with their personal identities and cultural affiliations, leading to increased attention and engagement.
    Impact Areas Advertising, Marketing, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Relevance Drives Purchase
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.

    WARC: TikTok unlocking business impact...
    Relevance Drives Purchase
    Culturally and personally relevant content significantly influences purchase decisions, leading to increased conversion rates and category expansion.
    Impact Areas Consumer Behavior, E-commerce, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Nano-ships & Micro-Connections
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Dating dynamics
    • Emotional well-being
    • Social Interactions
    • Consumer Attitudes
    • Intimacy
    • Lifestyle

    Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.

    Tinder: Year in Swipe 2024...
    Nano-ships & Micro-Connections
    Singles are finding value in small, fleeting romantic interactions, appreciating the joy and potential even in brief encounters.
    Impact Areas Dating dynamics, Emotional well-being, Social Interactions
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Intimacy, Lifestyle
  • Social Media Driven Moments
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand awareness
    • Consumer Behavior
    • Influencer marketing
    • Social Media Marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.

    Tracksuit: Track record 2024
    Social Media Driven Moments
    Social media platforms are increasingly driving both brand and pop culture moments, amplifying their reach and impact.
    Impact Areas Brand awareness, Consumer Behavior, Influencer marketing, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Sustained E-commerce Growth
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Consumer Behavior
    • Logistics
    • Retail
    • Technology
    • Business & Commerce
    • Consumer Attitudes

    E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending.

    Coefficient Capital: Consumer trends 2025
    Sustained E-commerce Growth
    E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending.
    Impact Areas Consumer Behavior, Logistics, Retail, Technology
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Persistent Inflation Concerns
    • Navigating Global Uncertainty
    • Business Strategy
    • Consumer Spending
    • Economic Policy
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Despite decelerating inflation, consumers remain highly sensitive to price increases, impacting their perception of the economy and spending habits.

    Coefficient Capital: Consumer trends 2025
    Persistent Inflation Concerns
    Despite decelerating inflation, consumers remain highly sensitive to price increases, impacting their perception of the economy and spending habits.
    Impact Areas Business Strategy, Consumer Spending, Economic Policy, Retail
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Stable Alcohol Consumption
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Health and Wellness
    • Marketing
    • Social Trends
    • Consumer Attitudes
    • Food & Drink

    Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.

    Coefficient Capital: Consumer trends 2025
    Stable Alcohol Consumption
    Despite evolving social attitudes and the rise of non-alcoholic alternatives, alcohol consumption remains relatively stable.
    Impact Areas Food and beverage, Health and Wellness, Marketing, Social Trends
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink
  • Fun Food Indulgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food and beverage
    • Marketing
    • Restaurants
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink

    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

    Coefficient Capital: Consumer trends 2025
    Fun Food Indulgence
    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
    Impact Areas Food and beverage, Marketing, Restaurants, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Food & Drink
  • Gen Z Beauty Loyalty
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Beauty Industry
    • Brand Building
    • Consumer Behavior
    • Marketing
    • Brands & Advertising
    • Consumer Attitudes

    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.

    Coefficient Capital: Consumer trends 2025
    Gen Z Beauty Loyalty
    Contrary to expectations, Gen Z beauty consumers exhibit significant brand loyalty, particularly for core products like face cleanser and lip products.
    Impact Areas Beauty Industry, Brand Building, Consumer Behavior, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
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