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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Prioritizing Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Entertainment
    • Retail
    • Travel and Tourism
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.

    The Media Store: Trends 5...
    Prioritizing Experiences
    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.
    Impact Areas Education, Entertainment, Retail, Travel and Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Gear Tracking and Preferences
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fitness technology
    • Sportswear industry
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.

    Strava: Year in Sport the...
    Gear Tracking and Preferences
    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
    Impact Areas Consumer Behavior, Fitness technology, Sportswear industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Holistic Health & Nutrition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Wellness
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    Consumers are adopting a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.

    Synergy: Nutrition 2025-2026 trend report
    Holistic Health & Nutrition
    Consumers are adopting a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.
    Impact Areas Food and beverage, Nutrition, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Value-Driven Protein Choices
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • Nutrition
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.

    Synergy: Nutrition 2025-2026 trend report
    Value-Driven Protein Choices
    Cost-of-living pressures are influencing consumer protein choices, emphasizing value and multi-functional benefits.
    Impact Areas Consumer goods, Nutrition, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Flavor & Format Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Product Development
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.

    Synergy: Nutrition 2025-2026 trend report
    Flavor & Format Innovation
    The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.
    Impact Areas Food and beverage, Nutrition, Product Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Blurring Wellness & Sports
    • The Power of Community and Connection
    • Values-Driven Consumption
    • sports nutrition
    • Wellness
    • women's health
    • Brands & Advertising
    • Consumer Attitudes
    • Health & Wellness

    The lines between sports nutrition and general wellness are blurring, driven by demand for personalized products.

    Synergy: Nutrition 2025-2026 trend report
    Blurring Wellness & Sports
    The lines between sports nutrition and general wellness are blurring, driven by demand for personalized products.
    Impact Areas sports nutrition, Wellness, women's health
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Health & Wellness
  • Versatile Spice Blends
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Packaged Goods
    • Food Industry
    • Spice Market
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Middle Eastern spices like Hawaij and Black Lime are gaining popularity due to their versatile flavor profiles and perceived health benefits.

    Tastewise: Flavor chase top trend...
    Versatile Spice Blends
    Middle Eastern spices like Hawaij and Black Lime are gaining popularity due to their versatile flavor profiles and perceived health benefits.
    Impact Areas Consumer Packaged Goods, Food Industry, Spice Market
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Specific Sustainability
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Consumer Behavior
    • Food Industry
    • Retail
    • Consumer Attitudes
    • Food & Drink
    • Sustainability

    Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.

    Tastewise: Flavor chase top trend...
    Specific Sustainability
    Consumers are demanding greater transparency and traceability in food production, particularly regarding carbon footprint and sustainable practices.
    Impact Areas Consumer Behavior, Food Industry, Retail
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Sustainability
  • Hyper-Personalized Nutrition
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food Industry
    • Health and Wellness
    • Pharmaceutical Industry
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Personalized nutrition is gaining traction, driven by a growing awareness of the impact of hormones and the limitations of GLP-1 drugs.

    Tastewise: Flavor chase top trend...
    Hyper-Personalized Nutrition
    Personalized nutrition is gaining traction, driven by a growing awareness of the impact of hormones and the limitations of GLP-1 drugs.
    Impact Areas Food Industry, Health and Wellness, Pharmaceutical Industry
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
  • Adventurous Office Snacks
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food Service
    • Retail
    • Workplace Culture
    • Consumer Attitudes
    • Food & Drink
    • The Workplace

    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.

    Tastewise: Flavor chase top trend...
    Adventurous Office Snacks
    Asian street food and Filipino cuisine are becoming popular choices for office lunches and snacks, driven by Gen Z's preference for affordable yet adventurous experiences.
    Impact Areas Food Service, Retail, Workplace Culture
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, The Workplace
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