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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Flavor & Format Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Product Development
    • Brands & Advertising
    • Consumer Attitudes
    • Food & Drink

    The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.

    Synergy: Nutrition 2025-2026 trend report
    Flavor & Format Innovation
    The nutrition market is experiencing a surge in demand for novel flavors and formats to maintain consumer engagement.
    Impact Areas Food and beverage, Nutrition, Product Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Food & Drink
  • Flavor & Format Innovation
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Product Development
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.

    Synergy: Nutrition 2025-2026 trend report
    Flavor & Format Innovation
    Consumers are constantly seeking new and exciting flavors and formats in the nutrition space, driving innovation.
    Impact Areas Food and beverage, Nutrition, Product Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Flexible and Participatory Brands
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Branding
    • Community Engagement
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.

    Gensler: Design forecast 2025
    Flexible and Participatory Brands
    To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
    Impact Areas Branding, Community Engagement, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Fractured Globalization
    • Navigating Global Uncertainty
    • Brand strategy
    • Geopolitics
    • International Trade
    • Business & Commerce
    • Consumer Attitudes
    • Government & Politics

    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.

    Ipsos: Global trends 10th anniversary...
    Fractured Globalization
    Despite increasing interconnectedness, globalization is perceived as uneven, with winners and losers, leading to nationalistic tendencies.
    Impact Areas Brand strategy, Geopolitics, International Trade
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Consumer Attitudes, Government & Politics
  • Fragmented Drinking Occasions
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Alcohol brands
    • Bars and Restaurants
    • Home entertainment
    • RTD market
    • Consumer Attitudes
    • Food & Drink
    • Lifestyle

    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the impact of the pandemic.

    Kantar: The future of alcohol
    Fragmented Drinking Occasions
    Traditional drinking moments are being replaced by a wider range of occasions, both in and out of the home, driven by changing lifestyles and the…
    Impact Areas Alcohol brands, Bars and Restaurants, Home entertainment, RTD market
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Lifestyle
  • Fragmented Internet Returns
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Consumption
    • online communities
    • Social Media
    • Consumer Attitudes
    • Digital Platforms

    Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.

    Ok Cool: Gatekeeping information is...
    Fragmented Internet Returns
    Users are seeking refuge from mainstream social media platforms, exploring niche online communities and platforms like Substack, Discord, and WhatsApp.
    Impact Areas Content Consumption, online communities, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms
  • Fragmented Media Consumption
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Audience Segmentation
    • Content Strategy
    • Media Planning
    • Targeted Advertising
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.

    Tracksuit: Track record 2024
    Fragmented Media Consumption
    Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
    Impact Areas Audience Segmentation, Content Strategy, Media Planning, Targeted Advertising
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Fragmented Product Discovery
    • AI-Driven Transformation
    • The Power of Community and Connection
    • E-commerce
    • Marketing
    • Search Engines
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.

    DISQO: Consumer trends 2025 report
    Fragmented Product Discovery
    The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
    Impact Areas E-commerce, Marketing, Search Engines, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Fun Food Indulgence
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Food and beverage
    • Marketing
    • Restaurants
    • Social Media
    • Consumer Attitudes
    • Digital Platforms
    • Food & Drink

    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.

    Coefficient Capital: Consumer trends 2025
    Fun Food Indulgence
    Consumers are increasingly seeking out indulgent food experiences, balancing health consciousness with the desire for pleasure and social sharing.
    Impact Areas Food and beverage, Marketing, Restaurants, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Food & Drink
  • Functional Hydration
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • beverage industry
    • Health and Wellness
    • Social Media
    • Consumer Attitudes
    • Food & Drink
    • Health & Wellness

    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and electrolyte replenishment.

    Tastewise: Flavor chase top trend...
    Functional Hydration
    Hydration is becoming a key focus for consumers, with a growing interest in functional beverages that offer additional health benefits, such as nighttime hydration and…
    Impact Areas beverage industry, Health and Wellness, Social Media
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Food & Drink, Health & Wellness
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