emerging
Versatile Spice Blends
Middle Eastern spices like Hawaij and Black Lime are gaining popularity due to their versatile flavor profiles and perceived health benefits.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Consumer interest in authentic spices has grown by 26% in the last year, driven by a desire for unique, traditional, and creative flavors. Hawaij, a Yemeni spice blend, and Black Lime, a dried citrus, are poised to become pantry staples. "These versatile ingredients pack both flavor and functional health benefits, making them must-haves for consumers looking to level up their palate." Hawaij is predicted to be the "new pumpkin spice," capitalizing on the growing interest in functional health claims for spices, which have seen a 39.7% YoY increase in consumer discussions.
Context Signals
26% YoY growth in consumer interest in authentic spices
Increasing demand for functional health benefits in food
Growing popularity of global flavors
Edge
Hawaij could be incorporated into a wider range of products beyond coffee, such as baked goods, snacks, and even savory dishes.
Black lime could become a popular ingredient in marinades, rubs, and sauces, adding a unique tangy and smoky flavor.
Brands could create spice blends inspired by Hawaij and Black Lime, catering to specific dietary needs or flavor preferences.
