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Trends Categories Consumer Attitudes

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Consumer Attitudes 417
Brands & Advertising 360
Business & Commerce 795
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Rejection of Excess
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Manufacturing
    • Media
    • Retail
    • Technology
    • Consumer Attitudes
    • Media & Information
    • Sustainability

    Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.

    The Media Store: Trends 5...
    Rejection of Excess
    Consumers are rejecting overconsumption, environmental negligence, and controlled information flows, prioritizing mindful consumption and sustainable practices.
    Impact Areas Manufacturing, Media, Retail, Technology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Media & Information, Sustainability
  • Embrace of Simplicity
    • Experiences Over Material Goods
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Financial Services
    • Retail
    • Subscription Services
    • Technology
    • Consumer Attitudes
    • Finance & Money
    • Lifestyle

    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.

    The Media Store: Trends 5...
    Embrace of Simplicity
    Consumers are seeking simplicity in their lives, from minimalist lifestyles and streamlined subscriptions to mindful tech use and debt-free living.
    Impact Areas Financial Services, Retail, Subscription Services, Technology
    Themes Experiences Over Material Goods, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Consumer Attitudes, Finance & Money, Lifestyle
  • Prioritizing Experiences
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Education
    • Entertainment
    • Retail
    • Travel and Tourism
    • Consumer Attitudes
    • Culture
    • Lifestyle

    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.

    The Media Store: Trends 5...
    Prioritizing Experiences
    Consumers are prioritizing experiences over material possessions, valuing connection, fulfillment, and lasting memories.
    Impact Areas Education, Entertainment, Retail, Travel and Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Gear Tracking and Preferences
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • Fitness technology
    • Sportswear industry
    • Brands & Advertising
    • Consumer Attitudes
    • Digital Platforms

    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.

    Strava: Year in Sport the...
    Gear Tracking and Preferences
    Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
    Impact Areas Consumer Behavior, Fitness technology, Sportswear industry
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  • Holistic Health & Nutrition
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Food and beverage
    • Nutrition
    • Wellness
    • Business & Commerce
    • Consumer Attitudes
    • Health & Wellness

    Consumers are adopting a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.

    Synergy: Nutrition 2025-2026 trend report
    Holistic Health & Nutrition
    Consumers are adopting a holistic approach to health, driving demand for diverse nutrition products beyond traditional protein.
    Impact Areas Food and beverage, Nutrition, Wellness
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  • Loyalty Program Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Customer Relationship Management
    • Marketing
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Loyalty programs are shifting from customer retention to customer acquisition tools.

    Statista: Consumer trends 2025
    Loyalty Program Growth
    Loyalty programs are shifting from customer retention to customer acquisition tools.
    Impact Areas Customer Relationship Management, Marketing, Retail
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Declining Influencer Trust
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes

    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.

    Statista: Consumer trends 2025
    Declining Influencer Trust
    Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes
  • Omnipresent Wellness
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Beauty and Personal Care
    • Food and beverage
    • Healthcare
    • Lifestyle
    • Consumer Attitudes
    • Health & Wellness

    Wellness is becoming a holistic consideration across all consumer purchasing decisions.

    Statista: Consumer trends 2025
    Omnipresent Wellness
    Wellness is becoming a holistic consideration across all consumer purchasing decisions.
    Impact Areas Beauty and Personal Care, Food and beverage, Healthcare, Lifestyle
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Consumer Attitudes, Health & Wellness
  • Elevated Going-Out Style
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Culture

    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.

    Stitchfix: 2025 style forecast
    Elevated Going-Out Style
    Evening wear is becoming more sophisticated, featuring luxe fabrics, strategic cutouts, and animal prints.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture
  • Relaxed Slouchy Silhouettes
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • Retail
    • Consumer Attitudes
    • Lifestyle

    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.

    Stitchfix: 2025 style forecast
    Relaxed Slouchy Silhouettes
    Comfort and ease are paramount, with slouchy tailoring, wide-leg pants, and loosely woven knits gaining popularity.
    Impact Areas Fashion, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Lifestyle
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