emerging
Wisteria Color Trend
Shades of purple, inspired by the wisteria flower, are gaining popularity across various clothing items.
Themes
Timeframe
near-term
Categories
Subcategories
Detailed Analysis
The "Color of the Year: Wisteria" trend highlights the rising prominence of purple hues in fashion. Inspired by the delicate wisteria flower, this trend encompasses a range of purple shades, offering versatility for various styles and preferences. The report emphasizes the luxurious and intriguing nature of wisteria, suggesting that this color trend appeals to those seeking a unique and sophisticated aesthetic. The significant increase in purchases of purple items across different categories, such as dresses, blazers and coats, and denim, further underscores the growing popularity of this color.
Context Signals
Demure Fall rose to the top for social media trends for 55% of our clients
Plays well in patterns, add to any outfit for a bit of pop
Edge
This trend could influence other design fields, such as interior design and graphic design, with wisteria-inspired color palettes becoming more prevalent.
Beauty brands might release wisteria-themed makeup collections, capitalizing on the popularity of this color trend.
