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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Robotics Democratization
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Construction
    • Healthcare
    • Manufacturing
    • Smart Cities
    • Business & Commerce
    • Emerging Technology

    Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.

    Globant: Tech trends 2025
    Robotics Democratization
    Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
    Impact Areas Construction, Healthcare, Manufacturing, Smart Cities
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology
  • Rule-Breaking Beverages
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Flavored lemonades
    • Hopped water
    • Non-alcoholic cocktails
    • Brands & Advertising
    • Business & Commerce
    • Food & Drink

    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.

    Synergy: Soft drinks and non-alcoholic...
    Rule-Breaking Beverages
    Brands push boundaries with innovative flavor combinations and formats, blurring lines between soft drinks and non-alcoholic beverages.
    Impact Areas Flavored lemonades, Hopped water, Non-alcoholic cocktails
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Food & Drink
  • Rural Revitalization & Migration
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Real estate
    • Retail
    • Rural Development
    • Urban planning
    • Business & Commerce
    • Consumer Attitudes
    • Lifestyle

    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.

    WGSN: Future consumer 2026
    Rural Revitalization & Migration
    Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
    Impact Areas Real estate, Retail, Rural Development, Urban planning
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Lifestyle
  • RWA Tokenization Expansion
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Asset Management
    • Capital markets
    • Investment
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    Tokenization of real-world assets is gaining momentum, driven by institutional interest and the potential for increased efficiency and liquidity.

    Coinbase: 2025 crypto market outlook
    RWA Tokenization Expansion
    Tokenization of real-world assets is gaining momentum, driven by institutional interest and the potential for increased efficiency and liquidity.
    Impact Areas Asset Management, Capital markets, Investment
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Saying Less, Doing More
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Brand strategy
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.

    Red Antler: 2025 State of...
    Saying Less, Doing More
    Brands are shifting from noisy, ubiquitous presence to strategic, value-driven communication, prioritizing quality over quantity.
    Impact Areas Advertising, Brand strategy, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Scaling Enterprise Technology for AI
    • AI-Driven Transformation
    • AI Scaling
    • Enterprise Technology
    • Operating Models
    • Talent
    • Business & Commerce
    • Emerging Technology

    Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.

    Bain: Technology report
    Scaling Enterprise Technology for AI
    Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
    Impact Areas AI Scaling, Enterprise Technology, Operating Models, Talent
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Scope Deals Dominate Tech M&A
    • Navigating Global Uncertainty
    • Product Integration
    • Revenue Synergies
    • Technology M&A
    • Business & Commerce
    • Finance & Money

    Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.

    Bain: Technology report
    Scope Deals Dominate Tech M&A
    Scope deals, focused on acquiring new capabilities and revenue synergies, are now the dominant form of tech M&A due to increased scrutiny of scale acquisitions.
    Impact Areas Product Integration, Revenue Synergies, Technology M&A
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Search Diversification
    • AI-Driven Transformation
    • The Power of Community and Connection
    • E-commerce
    • Search Marketing
    • Social Media
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.

    Basis Technologies: Reality check the...
    Search Diversification
    Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
    Impact Areas E-commerce, Search Marketing, Social Media
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Seasonal Celebration Treats
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Bakery
    • Desserts
    • Seasonal Products
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.

    Synergy: Sweet goods 2025 2026...
    Seasonal Celebration Treats
    Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
    Impact Areas Bakery, Desserts, Seasonal Products
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Senior Talent Acquisition
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Human resources
    • Startup Growth
    • Talent Management
    • Business & Commerce
    • The Workplace

    Experienced corporate professionals are increasingly joining startups, bringing valuable expertise and networks to innovative ventures.

    EY: 10 tendencias emprendimiento 2025
    Senior Talent Acquisition
    Experienced corporate professionals are increasingly joining startups, bringing valuable expertise and networks to innovative ventures.
    Impact Areas Human resources, Startup Growth, Talent Management
    Themes Navigating Global Uncertainty, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
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