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Trends Categories Business & Commerce

Your trends

Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • SEO & Content-Driven PR
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Brand visibility
    • Content creation
    • Digital Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    SEO and content marketing are becoming indispensable tools for enhancing visibility and engagement in PR.

    PR Lab: Public relations trends...
    SEO & Content-Driven PR
    SEO and content marketing are becoming indispensable tools for enhancing visibility and engagement in PR.
    Impact Areas Brand visibility, Content creation, Digital Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Set-Jetting Adventures
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Destination marketing
    • Film and TV industries
    • Local economies
    • Business & Commerce
    • Entertainment
    • Travel & Tourism

    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.

    Euronews: 2025 travel trend report
    Set-Jetting Adventures
    Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
    Impact Areas Destination marketing, Film and TV industries, Local economies
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Travel & Tourism
  • Shadow AI Surge
    • AI-Driven Transformation
    • Customer service
    • IT
    • Security
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies.

    Zendesk: CX trends 2025
    Shadow AI Surge
    The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies.
    Impact Areas Customer service, IT, Security
    Themes AI-Driven Transformation
    Categories Business & Commerce, Cybersecurity, Emerging Technology
  • Shift Beyond Mega-Caps
    • Navigating Global Uncertainty
    • Equity Markets
    • Investment strategies
    • Sector Rotation
    • Business & Commerce
    • Finance & Money

    Investors are advised to look beyond US mega-cap stocks and explore opportunities in value stocks, Europe, and specific sectors.

    Amundi: Investment outlook 2025
    Shift Beyond Mega-Caps
    Investors are advised to look beyond US mega-cap stocks and explore opportunities in value stocks, Europe, and specific sectors.
    Impact Areas Equity Markets, Investment strategies, Sector Rotation
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Shift to Electric Vehicles
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Automotive industry
    • Employment
    • Energy Sector
    • Global Trade
    • Investment
    • Mineral demand
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.

    IMF: World economic outlook
    Shift to Electric Vehicles
    The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
    Impact Areas Automotive industry, Employment, Energy Sector, Global Trade, Investment, Mineral demand
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Shift to Fiscal Dominance
    • Navigating Global Uncertainty
    • Fiscal policy
    • Government Debt
    • Inflation
    • Interest rates
    • Monetary Policy
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to fiscal dominance and creating medium-term inflation risks.

    Robeco: 5 year expected returns...
    Shift to Fiscal Dominance
    With inflation seemingly under control, central banks may become more susceptible to political pressure to ease policy, potentially leading to a shift from monetary to…
    Impact Areas Fiscal policy, Government Debt, Inflation, Interest rates, Monetary Policy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Shift to Profitable Volume
    • Values-Driven Consumption
    • Consumers
    • CPG companies
    • Retailers
    • Business & Commerce
    • Consumer Attitudes

    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).

    Infosys: CPG industry outlook
    Shift to Profitable Volume
    CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
    Impact Areas Consumers, CPG companies, Retailers
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Shifting Consumer Demands
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Food and beverage
    • Retail
    • Wholesale
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.

    Aptean: F&B industry report UK&I...
    Shifting Consumer Demands
    Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
    Impact Areas Food and beverage, Retail, Wholesale
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Shifting Customer Expectations
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Customer Experience
    • Marketing
    • Product Development
    • Business & Commerce
    • Consumer Attitudes
    • Digital Platforms

    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.

    Interbrand: Best Global Brands Report
    Shifting Customer Expectations
    Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
    Impact Areas Customer Experience, Marketing, Product Development
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Consumer Attitudes, Digital Platforms
  • Shifting Founder Mindset
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entrepreneurship
    • Environmental Impact
    • Social impact
    • Startups
    • Business & Commerce
    • Culture
    • Sustainability

    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.

    Atomico: State of European tech...
    Shifting Founder Mindset
    European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
    Impact Areas Entrepreneurship, Environmental Impact, Social impact, Startups
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, Sustainability
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