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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Rise of Entertainment Brands
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Advertising
    • Brand Building
    • Consumer goods
    • Marketing
    • Media
    • Brands & Advertising
    • Business & Commerce
    • Entertainment

    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.

    Smallworld: How brands win in...
    Rise of Entertainment Brands
    Brands are increasingly blurring the lines between business and culture, prioritizing entertainment to gain share of voice and market share.
    Impact Areas Advertising, Brand Building, Consumer goods, Marketing, Media
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Entertainment
  • Rise of Social Entrepreneurship
    • The Power of Community and Connection
    • Values-Driven Consumption
    • environmental sustainability
    • Poverty Alleviation
    • Social Innovation
    • social justice
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.

    WIPO: Global innovation index 2024
    Rise of Social Entrepreneurship
    Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.
    Impact Areas environmental sustainability, Poverty Alleviation, Social Innovation, social justice
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rise of the AI Power User
    • AI-Driven Transformation
    • Innovation
    • Leadership
    • Productivity
    • Work Habits
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.

    Microsoft: 2024 Work Trend Index...
    Rise of the AI Power User
    A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
    Impact Areas Innovation, Leadership, Productivity, Work Habits
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Rise of the Independent Workforce
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Freelancing
    • Gig Economy
    • Labor Laws
    • Business & Commerce
    • The Workplace

    Remote and gig work continue to gain popularity, leading to a focus on personal branding and the need for independent contractors to secure benefits and protections.

    AstroTwins: 2025 trends report
    Rise of the Independent Workforce
    Remote and gig work continue to gain popularity, leading to a focus on personal branding and the need for independent contractors to secure benefits and…
    Impact Areas Freelancing, Gig Economy, Labor Laws
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, The Workplace
  • Rise of Voice Search
    • AI-Driven Transformation
    • Digital Marketing
    • E-commerce
    • SEO
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.

    Aeroplane 2025: Branding trends report
    Rise of Voice Search
    The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
    Impact Areas Digital Marketing, E-commerce, SEO
    Themes AI-Driven Transformation
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Rising Fiscal Risks
    • Navigating Global Uncertainty
    • Bond markets
    • Inflation
    • Interest rates
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Increased fiscal expansion in several countries, including the US, Japan, the UK, and some emerging markets, raises the risk of higher terminal rates and increased inflation.

    Goldman Sachs: Markets outlook 2025...
    Rising Fiscal Risks
    Increased fiscal expansion in several countries, including the US, Japan, the UK, and some emerging markets, raises the risk of higher terminal rates and increased…
    Impact Areas Bond markets, Inflation, Interest rates
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • Rising Geoeconomic Fragmentation
    • Navigating Global Uncertainty
    • Global Trade
    • International Relations
    • Investment flows
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Geopolitical factors are increasingly influencing trade and investment decisions, leading to the potential formation of rival economic blocs and a reversal of globalization.

    IMF: Annual report 2024
    Rising Geoeconomic Fragmentation
    Geopolitical factors are increasingly influencing trade and investment decisions, leading to the potential formation of rival economic blocs and a reversal of globalization.
    Impact Areas Global Trade, International Relations, Investment flows
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rising Geopolitical Fragmentation
    • Navigating Global Uncertainty
    • Global Trade
    • International Relations
    • Investment strategies
    • Business & Commerce
    • Global Challenges
    • Government & Politics

    Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.

    Amundi: Investment outlook 2025
    Rising Geopolitical Fragmentation
    Geopolitical tensions and economic frictions are escalating, leading to increased diversification and a more fragmented world.
    Impact Areas Global Trade, International Relations, Investment strategies
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Global Challenges, Government & Politics
  • Rising Operational Expenses
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Finance
    • Telecommunications
    • Business & Commerce
    • Finance & Money

    Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.

    Infosys: Telecom industry outlook
    Rising Operational Expenses
    Telecom companies face increasing operating costs due to digital transformation, network maintenance, inflation, and competition, impacting profitability.
    Impact Areas Finance, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • RNA Therapeutics Investment Boom
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Biotechnology
    • Healthcare
    • Pharmaceuticals
    • RNA Therapeutics
    • Business & Commerce
    • Finance & Money
    • Health & Wellness

    Investment in RNA therapeutics is surging, driven by the success of mRNA technology and the potential to target "undruggable" diseases.

    CB Insights: Tech trends 2025
    RNA Therapeutics Investment Boom
    Investment in RNA therapeutics is surging, driven by the success of mRNA technology and the potential to target "undruggable" diseases.
    Impact Areas Biotechnology, Healthcare, Pharmaceuticals, RNA Therapeutics
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Health & Wellness
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