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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Retail Media Reshapes Advertising
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • E-commerce
    • Retail
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.

    Dentsu: The year of impact...
    Retail Media Reshapes Advertising
    Retailers are investing heavily in media capabilities, transforming their advertising businesses into ambitious growth ventures.
    Impact Areas Advertising, E-commerce, Retail
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retail Personalization Imperative
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • E-commerce
    • Generative AI
    • Personalization
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Emerging Technology

    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.

    CB Insights: Tech trends 2025
    Retail Personalization Imperative
    Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
    Impact Areas E-commerce, Generative AI, Personalization, Retail
    Themes AI-Driven Transformation, Experiences Over Material Goods
    Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  • Retail Reshapes Media
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • E-commerce
    • Media Buying
    • Retail Advertising
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.

    Dentsu: The year of impact...
    Retail Reshapes Media
    Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
    Impact Areas E-commerce, Media Buying, Retail Advertising
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Retention Prioritized
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Customer Relationship Management
    • Marketing Budget Allocation
    • Player Lifetime Value
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.

    Softswiss: iGaming Trends 2025
    Retention Prioritized
    With rising acquisition costs, iGaming operators are shifting their focus from short-term acquisition to long-term player retention strategies.
    Impact Areas Customer Relationship Management, Marketing Budget Allocation, Player Lifetime Value
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Right-Sizing Single-Player Games
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • AAA Games
    • Game Design
    • Game Development
    • Business & Commerce
    • Entertainment

    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.

    Newzoo: Global Games Market Report
    Right-Sizing Single-Player Games
    Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
    Impact Areas AAA Games, Game Design, Game Development
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Entertainment
  • Rise of AI Avatars
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Companionship
    • Customer service
    • Entertainment
    • User Interfaces
    • Business & Commerce
    • Emerging Technology
    • Entertainment

    Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.

    Infotech: Tech trends 2025
    Rise of AI Avatars
    Generative AI is enabling the creation of realistic digital humans, transforming user interfaces and creating new opportunities for interaction.
    Impact Areas Companionship, Customer service, Entertainment, User Interfaces
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Entertainment
  • Rise of Anti-Establishment
    • Navigating Global Uncertainty
    • Economic Policy
    • Global Politics
    • Investment strategies
    • Market volatility
    • Business & Commerce
    • Finance & Money
    • Government & Politics

    Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.

    J.P. Morgan: Outlook 2025 building...
    Rise of Anti-Establishment
    Globally, anti-establishment political movements are gaining traction, potentially leading to increased political and economic volatility.
    Impact Areas Economic Policy, Global Politics, Investment strategies, Market volatility
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Government & Politics
  • Rise of Content Creators
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Advertising
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.

    Meta: Rethinking media mix effectiveness
    Rise of Content Creators
    Influencers and content creators are increasingly driving brand engagement and purchase decisions, especially among Gen Z.
    Impact Areas Advertising, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Conversational Commerce
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Conversion Optimization
    • Customer Engagement
    • Messaging Apps
    • Personalized Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.

    Smartly: Digital Advertising Trends 2025
    Rise of Conversational Commerce
    Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
    Impact Areas Conversion Optimization, Customer Engagement, Messaging Apps, Personalized Marketing
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Rise of Creation
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Arts and Crafts
    • E-commerce
    • Education
    • Social Media
    • Business & Commerce
    • Digital Platforms
    • Lifestyle

    Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.

    The Media Store: Trends 5...
    Rise of Creation
    Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
    Impact Areas Arts and Crafts, E-commerce, Education, Social Media
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Business & Commerce, Digital Platforms, Lifestyle
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