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Trends Categories Business & Commerce

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Business & Commerce 795
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Shifting US Equities
    • Navigating Global Uncertainty
    • Small-cap stocks
    • US equity market
    • Value stocks
    • Business & Commerce
    • Finance & Money

    The report anticipates a rotation within the US stock market, with small-cap and value stocks potentially outperforming large-cap and growth stocks.

    Invesco: 2025 Investment Outlook
    Shifting US Equities
    The report anticipates a rotation within the US stock market, with small-cap and value stocks potentially outperforming large-cap and growth stocks.
    Impact Areas Small-cap stocks, US equity market, Value stocks
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Short-Form Video Thrives
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Engagement
    • Video Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.

    HubSpot: 2024 social trends report
    Short-Form Video Thrives
    Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.
    Impact Areas Content Marketing, Social Media Engagement, Video Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Short-Term Focus Tax
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand value
    • Financial performance
    • Long-term growth
    • Brands & Advertising
    • Business & Commerce

    Overemphasis on operational efficiency and short-term returns is costing companies trillions in potential brand value and long-term growth.

    Interbrand: Best Global Brands Report
    Short-Term Focus Tax
    Overemphasis on operational efficiency and short-term returns is costing companies trillions in potential brand value and long-term growth.
    Impact Areas Brand value, Financial performance, Long-term growth
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Silver Spenders Rise
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Demographics
    • Marketing
    • Product Development
    • Retail Strategy
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

    McKinsey: The state of fashion...
    Silver Spenders Rise
    The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.
    Impact Areas Demographics, Marketing, Product Development, Retail Strategy
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Silver Worker Surge
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Knowledge Management
    • Talent Retention
    • Workforce Diversity
    • Business & Commerce
    • The Workplace

    The 75+ age group is the fastest-growing workforce segment, presenting opportunities for organizations to leverage their experience and knowledge.

    AIHR: HR trends report 2025
    Silver Worker Surge
    The 75+ age group is the fastest-growing workforce segment, presenting opportunities for organizations to leverage their experience and knowledge.
    Impact Areas Knowledge Management, Talent Retention, Workforce Diversity
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, The Workplace
  • Skills Mismatch Crisis
    • AI-Driven Transformation
    • Organizational Competitiveness
    • Talent Management
    • Workforce Development
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches.

    AIHR: HR trends report 2025
    Skills Mismatch Crisis
    The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches.
    Impact Areas Organizational Competitiveness, Talent Management, Workforce Development
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • Slowing Population Growth
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand strategy
    • Consumer Behavior
    • Market Growth
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.

    Kantar: Marketing trends 2025
    Slowing Population Growth
    Declining population growth presents challenges for brand penetration and requires innovative growth strategies.
    Impact Areas Brand strategy, Consumer Behavior, Market Growth
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Smarter Spending & Value
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer Packaged Goods
    • Food retail
    • Ready meals
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.

    Synergy: Ready meals 2025-2026 trend...
    Smarter Spending & Value
    Cost-of-living pressures are driving consumers towards cost-effective and convenient ambient and frozen ready meals.
    Impact Areas Consumer Packaged Goods, Food retail, Ready meals
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Smartwatches Dominate Women’s Wrists
    • The Blurring of Physical and Digital Realities
    • Values-Driven Consumption
    • Retail channels
    • Smartwatch manufacturers
    • Traditional watch brands
    • Business & Commerce
    • Consumer Attitudes

    Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.

    Deloitte: Swiss watch industry insights...
    Smartwatches Dominate Women’s Wrists
    Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
    Impact Areas Retail channels, Smartwatch manufacturers, Traditional watch brands
    Themes The Blurring of Physical and Digital Realities, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Social & Sustainable E-commerce
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Values-Driven Consumption
    • E-commerce
    • Logistics
    • Retail
    • Social Media
    • Business & Commerce
    • Sustainability

    E-commerce is becoming more social and interactive, with a focus on sustainability.

    Abstrato Ventures: Macrotendencias 2024 2025
    Social & Sustainable E-commerce
    E-commerce is becoming more social and interactive, with a focus on sustainability.
    Impact Areas E-commerce, Logistics, Retail, Social Media
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Sustainability
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