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Trends Categories Business & Commerce

Your trends

Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Bleisure and Frolleagues
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Business Travel
    • Hospitality
    • Tourism
    • Business & Commerce
    • The Workplace
    • Travel & Tourism

    The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.

    Hilton: 2025 trends report fact...
    Bleisure and Frolleagues
    The lines between business and leisure travel are blurring, with colleagues increasingly traveling together for both work and play.
    Impact Areas Business Travel, Hospitality, Tourism
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Business & Commerce, The Workplace, Travel & Tourism
  • Bitcoin Ecosystem Expansion
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Bitcoin Scalability
    • Decentralized Finance (BTCFi)
    • Smart Contracts
    • Business & Commerce
    • Emerging Technology
    • Finance & Money

    A new Bitcoin ecosystem is emerging, driven by the development of layer-2s, bridges, and other infrastructure that expands Bitcoin's functionality.

    Coinbase: 2025 crypto market outlook
    Bitcoin Ecosystem Expansion
    A new Bitcoin ecosystem is emerging, driven by the development of layer-2s, bridges, and other infrastructure that expands Bitcoin's functionality.
    Impact Areas Bitcoin Scalability, Decentralized Finance (BTCFi), Smart Contracts
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Emerging Technology, Finance & Money
  • Bitcoin Adoption Accelerates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Cryptocurrency
    • Finance
    • Investment
    • Business & Commerce
    • Finance & Money

    Lower real interest rates and potential regulatory clarity could drive increased adoption of bitcoin.

    BlackRock: 2025 thematic outlook
    Bitcoin Adoption Accelerates
    Lower real interest rates and potential regulatory clarity could drive increased adoption of bitcoin.
    Impact Areas Cryptocurrency, Finance, Investment
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
  • Biophilic Commercial Design
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Architecture
    • Commercial Interior Design
    • Material Science
    • Business & Commerce
    • Sustainability

    Commercial spaces are increasingly integrating natural elements and sustainable materials, redefining luxury through raw minimalism.

    Sherwin Williams: Colormix 2025 lookbook
    Biophilic Commercial Design
    Commercial spaces are increasingly integrating natural elements and sustainable materials, redefining luxury through raw minimalism.
    Impact Areas Architecture, Commercial Interior Design, Material Science
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Sustainability
  • Biocomputing
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • AI Infrastructure
    • Computing
    • Neuroscience
    • Business & Commerce
    • Emerging Technology
    • Global Challenges

    Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.

    CB Insights: Game changers 2025
    Biocomputing
    Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.
    Impact Areas AI Infrastructure, Computing, Neuroscience
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Emerging Technology, Global Challenges
  • Beyond Subscriber Growth
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Streaming Services
    • Telecommunications
    • Business & Commerce
    • Digital Platforms
    • Entertainment

    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.

    Publicis Sapient: Guide to next...
    Beyond Subscriber Growth
    TMT companies must shift from prioritizing subscriber growth to focusing on customer lifetime value and diversified revenue streams, particularly in streaming and telecom.
    Impact Areas Streaming Services, Telecommunications
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Digital Platforms, Entertainment
  • Better Supply Chain
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Advertising
    • Brand Safety
    • Media Measurement
    • Programmatic Media
    • Sustainability
    • Brands & Advertising
    • Business & Commerce
    • Sustainability

    A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.

    Dentsu: The year of impact...
    Better Supply Chain
    A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
    Impact Areas Advertising, Brand Safety, Media Measurement, Programmatic Media, Sustainability
    Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce, Sustainability
  • Better Programmatic Supply Chain
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Values-Driven Consumption
    • Brand Safety
    • Programmatic Advertising
    • Sustainability
    • Brands & Advertising
    • Business & Commerce

    A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.

    Dentsu: The year of impact...
    Better Programmatic Supply Chain
    A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.
    Impact Areas Brand Safety, Programmatic Advertising, Sustainability
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Values-Driven Consumption
    Categories Brands & Advertising, Business & Commerce
  • Benign US Inflation
    • Navigating Global Uncertainty
    • Consumer Spending
    • Inflation
    • Monetary Policy
    • US economy
    • Business & Commerce
    • Finance & Money

    US core PCE inflation is expected to slow, remaining relatively benign despite the potential inflationary pressures from tariffs.

    Goldman Sachs: Macro outlook 2025
    Benign US Inflation
    US core PCE inflation is expected to slow, remaining relatively benign despite the potential inflationary pressures from tariffs.
    Impact Areas Consumer Spending, Inflation, Monetary Policy, US economy
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Behavioral Biometrics Enhance Security
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Digital Banking
    • Fraud Prevention
    • Identity Verification
    • Business & Commerce
    • Cybersecurity
    • Emerging Technology

    Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.

    Juniper: Top 10 fintech payments...
    Behavioral Biometrics Enhance Security
    Behavioral biometrics, a form of passive ID verification, will gain wider adoption for enhanced security and fraud prevention in fintech.
    Impact Areas Cybersecurity, Digital Banking, Fraud Prevention, Identity Verification
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Business & Commerce, Cybersecurity, Emerging Technology
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