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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Younger Buyers’ Influencer Reliance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Influencer marketing
    • Marketing
    • Sales
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.

    Forrester: Predictions 2025 B2B sales
    Younger Buyers’ Influencer Reliance
    Younger B2B buyers (Millennials and Gen Z) are increasingly relying on external influencers, significantly impacting purchasing decisions.
    Impact Areas Influencer marketing, Marketing, Sales
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Women’s Sports Facilities Investment
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Gender Equity
    • Real estate
    • Sports
    • Business & Commerce
    • Culture

    The rise of women's sports is fueling demand for dedicated training facilities designed specifically for female athletes.

    Gensler: Design forecast 2025
    Women’s Sports Facilities Investment
    The rise of women's sports is fueling demand for dedicated training facilities designed specifically for female athletes.
    Impact Areas Gender Equity, Real estate, Sports
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture
  • Women’s Equity Imperative
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Diversity & Inclusion
    • Leadership Development
    • Organizational Culture
    • Business & Commerce
    • Culture
    • The Workplace

    Closing the gender equity gap offers significant economic benefits, but persistent challenges like inflexible work practices and lack of leadership opportunities hinder progress.

    AIHR: HR trends report 2025
    Women’s Equity Imperative
    Closing the gender equity gap offers significant economic benefits, but persistent challenges like inflexible work practices and lack of leadership opportunities hinder progress.
    Impact Areas Diversity & Inclusion, Leadership Development, Organizational Culture
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Culture, The Workplace
  • Women Driving Watch Purchases
    • Values-Driven Consumption
    • Luxury watch market
    • Marketing Campaigns
    • Retail Strategy
    • Business & Commerce
    • Consumer Attitudes

    Women are increasingly buying watches for themselves, signifying a shift from gifting to self-purchasing in the market.

    Deloitte: Swiss watch industry insights...
    Women Driving Watch Purchases
    Women are increasingly buying watches for themselves, signifying a shift from gifting to self-purchasing in the market.
    Impact Areas Luxury watch market, Marketing Campaigns, Retail Strategy
    Themes Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes
  • Wiser Wallets
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Consumer goods
    • E-commerce
    • Loyalty Programs
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Finance & Money

    Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.

    Euromonitor: Top global consumer trends...
    Wiser Wallets
    Consumers are becoming more strategic with their spending, prioritizing value and seeking long-term benefits from their purchases.
    Impact Areas Consumer goods, E-commerce, Loyalty Programs, Retail
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Finance & Money
  • Widespread Generative AI Adoption
    • AI-Driven Transformation
    • Customer Experience
    • Marketing and Sales
    • Product Development
    • Retail Operations
    • Business & Commerce
    • Emerging Technology

    A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.

    Infosys: Generative AI radar for...
    Widespread Generative AI Adoption
    A majority of retail and hospitality companies have initiated generative AI projects, but value creation remains a challenge.
    Impact Areas Customer Experience, Marketing and Sales, Product Development, Retail Operations
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Widespread AI Adoption in Law
    • AI-Driven Transformation
    • Law Firm Management
    • Legal Services
    • Legal Technology
    • Business & Commerce
    • Emerging Technology

    AI is being rapidly adopted by law firms, with larger firms leading the way and smaller firms lagging behind.

    International Bar Association: AI and...
    Widespread AI Adoption in Law
    AI is being rapidly adopted by law firms, with larger firms leading the way and smaller firms lagging behind.
    Impact Areas Law Firm Management, Legal Services, Legal Technology
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology
  • Widespread AI Adoption
    • AI-Driven Transformation
    • Cybersecurity
    • Employee Experience
    • Organizational Culture
    • Productivity
    • Business & Commerce
    • Emerging Technology
    • The Workplace

    AI usage at work is exploding, with employees embracing it faster than many organizations.

    Microsoft: 2024 Work Trend Index...
    Widespread AI Adoption
    AI usage at work is exploding, with employees embracing it faster than many organizations.
    Impact Areas Cybersecurity, Employee Experience, Organizational Culture, Productivity
    Themes AI-Driven Transformation
    Categories Business & Commerce, Emerging Technology, The Workplace
  • WhatsApp Commerce
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Communication
    • Customer service
    • E-commerce
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.

    Meta: MX Plan & Go...
    WhatsApp Commerce
    WhatsApp is becoming a preferred channel for customer communication and commerce, offering convenience and personalized interactions.
    Impact Areas Communication, Customer service, E-commerce, Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Wero & IPR Transform EU Payments
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Digital Wallets
    • European Union
    • Instant Payments
    • Payment Harmonization
    • Business & Commerce
    • Finance & Money

    Wero, a pan-European digital wallet, and the Instant Payment Regulations (IPR) will drive the adoption of instant payments and payment harmonization in Europe.

    Juniper: Top 10 fintech payments...
    Wero & IPR Transform EU Payments
    Wero, a pan-European digital wallet, and the Instant Payment Regulations (IPR) will drive the adoption of instant payments and payment harmonization in Europe.
    Impact Areas Digital Wallets, European Union, Instant Payments, Payment Harmonization
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Finance & Money
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