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Trends Categories Business & Commerce

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Business & Commerce 795
Brands & Advertising 360
Consumer Attitudes 417
Culture 169
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
Lifestyle 47
Media & Information 82
Sustainability 64
The Home 9
The Workplace 69
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  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Capital Market Development
    • Navigating Global Uncertainty
    • Financial Markets
    • Real Estate Investment
    • Business & Commerce
    • Finance & Money
    • Global Challenges

    Underdeveloped capital markets in many EBRD regions hinder real estate sector growth, necessitating the development of financial vehicles like REITs and attracting institutional investors.

    European Bank: Real estate sector...
    Capital Market Development
    Underdeveloped capital markets in many EBRD regions hinder real estate sector growth, necessitating the development of financial vehicles like REITs and attracting institutional investors.
    Impact Areas Financial Markets, Real Estate Investment
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money, Global Challenges
  • C-Store Reinvention
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Consumer Behavior
    • Food & Beverage
    • Retail
    • Business & Commerce
    • Consumer Attitudes
    • Food & Drink

    Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.

    Nourish: 2025 food agriculture trend...
    C-Store Reinvention
    Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
    Impact Areas Consumer Behavior, Food & Beverage, Retail
    Themes Experiences Over Material Goods, Values-Driven Consumption
    Categories Business & Commerce, Consumer Attitudes, Food & Drink
  • Building Trust Through Conversation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Customer Relations
    • Marketing
    • Brands & Advertising
    • Business & Commerce
    • Consumer Attitudes

    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.

    TikTok: What's Next 2025 Trend...
    Building Trust Through Conversation
    Brands are prioritizing genuine engagement and two-way communication to build trust with consumers.
    Impact Areas Brand Building, Customer Relations, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  • Building Operational Resilience
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • Banking
    • Business Continuity
    • Security
    • Business & Commerce
    • Cybersecurity
    • Finance & Money

    Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.

    Publicis Sapient: Guide to next...
    Building Operational Resilience
    Banks are prioritizing operational resilience in the face of increasing cyber threats and reliance on third-party services.
    Impact Areas Banking, Business Continuity, Security
    Themes AI-Driven Transformation, Navigating Global Uncertainty
    Categories Business & Commerce, Cybersecurity, Finance & Money
  • Building Conversion Boom
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Construction
    • Real estate
    • Urban Development
    • Business & Commerce
    • Global Challenges
    • The Home

    Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.

    Gensler: Design forecast 2025
    Building Conversion Boom
    Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
    Impact Areas Construction, Real estate, Urban Development
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Business & Commerce, Global Challenges, The Home
  • Budget Shift to Walled Gardens
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Budget Allocation
    • Media Buying
    • Programmatic Advertising
    • Social Media Platforms
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.

    Smartly: Digital Advertising Trends 2025
    Budget Shift to Walled Gardens
    Marketers are increasing their budget allocation towards walled gardens like Meta, TikTok, and Snapchat, driven by the desire for better targeting and performance.
    Impact Areas Budget Allocation, Media Buying, Programmatic Advertising, Social Media Platforms
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Broadening Equity Market
    • Navigating Global Uncertainty
    • Equities
    • Mid-Cap Stocks
    • Small-cap stocks
    • Value stocks
    • Business & Commerce
    • Finance & Money

    After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.

    J.P. Morgan: 2025 year ahead...
    Broadening Equity Market
    After a period of concentrated gains in mega-cap tech, the equity market is broadening, with earnings growth expected to accelerate in other sectors.
    Impact Areas Equities, Mid-Cap Stocks, Small-cap stocks, Value stocks
    Themes Navigating Global Uncertainty
    Categories Business & Commerce, Finance & Money
  • Bridging Brand & Performance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Campaign Measurement
    • Marketing Strategy
    • Brands & Advertising
    • Business & Commerce

    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.

    Audacy: Share of audio trends
    Bridging Brand & Performance
    Advertisers are moving beyond the traditional divide between brand and performance marketing, recognizing the importance of both long-term brand building and short-term sales activation.
    Impact Areas Brand Building, Campaign Measurement, Marketing Strategy
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
  • Breakthrough Social Strategies
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Social Media
    • Brands & Advertising
    • Business & Commerce
    • Digital Platforms

    Brands are winning on social media by providing escapism, building engagement, and letting creators lead.

    IQ: Contagious download 2024
    Breakthrough Social Strategies
    Brands are winning on social media by providing escapism, building engagement, and letting creators lead.
    Impact Areas Advertising, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Digital Platforms
  • Brand-Performance Convergence
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Marketing
    • Measurement
    • Team Structures
    • Brands & Advertising
    • Business & Commerce

    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.

    Smartly: Digital Advertising Trends 2025
    Brand-Performance Convergence
    Marketing teams are increasingly integrating brand and performance advertising, breaking down traditional silos and adopting a full-funnel approach.
    Impact Areas Advertising, Marketing, Measurement, Team Structures
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce
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