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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.
Dimensionalized Media Experiences- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Augmented Reality (AR)
- Gaming
- Media Consumption
- Virtual Reality (VR)
- Emerging Technology
- Entertainment
- Media & Information
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth.
OMG Futures: The future of...Dimensionalized Media Experiences
Gaming and immersive technologies are reshaping media consumption, with AI poised to further enhance interactivity and depth. -
Short Trend Summary
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
Disinformation Security- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Brand Management
- Cybersecurity
- Public Relations
- Cybersecurity
- Emerging Technology
- Media & Information
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity.
Gartner: 2025 top tech trendsDisinformation Security
Combating the growing threat of disinformation through advanced technologies and strategies to verify information authenticity. -
Short Trend Summary
Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections.
Election Interference- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Democratic processes
- Electoral integrity
- Public trust
- Cybersecurity
- Government & Politics
- Media & Information
Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections.
Microsoft: Digital Defense Report 2024Election Interference
Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections. -
Short Trend Summary
Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
Emotional Connection over Technical Quality- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Content creation
- Marketing
- Media Consumption
- Consumer Attitudes
- Entertainment
- Media & Information
Viewers prioritize emotional resonance and relatability over purely technical aspects of video content.
YouTube: Why we watch 2.0...Emotional Connection over Technical Quality
Viewers prioritize emotional resonance and relatability over purely technical aspects of video content. -
Short Trend Summary
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
Escape the Algorithm- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- E-commerce
- Entertainment
- Social Media
- Travel
- Consumer Attitudes
- Digital Platforms
- Media & Information
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content.
Foresight Factory: Trending 2025Escape the Algorithm
Consumers are seeking authentic experiences and rejecting algorithmic curation, leading to a resurgence of human-driven discovery and curated content. -
Short Trend Summary
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Evolving Audience Measurement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Audience Measurement
- Data Analytics
- Regulation
- Brands & Advertising
- Data & Privacy
- Media & Information
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world.
Kantar: 2025 media trends and...Evolving Audience Measurement
Hybrid measurement solutions, collaborative initiatives, and regulatory changes are redefining audience measurement in a fragmented media world. -
Short Trend Summary
Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.
Evolving Media Trust- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Media Credibility
- News Consumption
- Public Discourse
- Social Media
- Cybersecurity
- Emerging Technology
- Media & Information
Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content.
Ezra Eeman: Wayfinder trends 2025Evolving Media Trust
Trust in media is declining in the face of misinformation, deepfakes, and the rise of AI-generated content. -
Short Trend Summary
Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.
Evolving Online Safety Concerns- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Digital Literacy
- Elections
- Online Safety
- Public Discourse
- Cybersecurity
- Media & Information
Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures.
OFCOM: Online nation 2024Evolving Online Safety Concerns
Misinformation and hateful content remain prevalent online harms, with increasing concerns about deepfakes and the need for stronger safety measures. -
Short Trend Summary
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Fandom-Driven Media Value- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand awareness
- Fan engagement
- Influencer marketing
- Brands & Advertising
- Culture
- Media & Information
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV.
Karla Otto: SS25 womenswear roundupFandom-Driven Media Value
Celebrity fandoms, particularly in K-Pop, K-Drama, and Thai-Drama, are creating a significant peripheral effect, amplifying brand visibility and EMV. -
Short Trend Summary
Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.
Fluid Information Discovery- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Content Discovery Platforms
- Media Consumption
- Search Engines
- Social Media
- Digital Platforms
- Emerging Technology
- Media & Information
Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.
Ezra Eeman: Wayfinder trends 2025Fluid Information Discovery
Traditional search is giving way to more dynamic and personalized discovery experiences, driven by AI and social platforms.