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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Declining Attention Spans
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Content creation
    • Education
    • Mental Health
    • Workplace Productivity
    • Consumer Attitudes
    • Media & Information
    • The Workplace

    Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.

    Juan Isaza: Tendencias 2025
    Declining Attention Spans
    Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.
    Impact Areas Content creation, Education, Mental Health, Workplace Productivity
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Consumer Attitudes, Media & Information, The Workplace
  • Declining Trust in News
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Journalism
    • Politics
    • Public Relations
    • Brands & Advertising
    • Media & Information

    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.

    Ipsos: What the future news
    Declining Trust in News
    Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
    Impact Areas Advertising, Journalism, Politics, Public Relations
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, Values-Driven Consumption
    Categories Brands & Advertising, Media & Information
  • Decreased Communication
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Accountability
    • Stakeholder Relationships
    • Transparency
    • Business & Commerce
    • Media & Information

    Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.

    McKinsey: Family philanthropy trends 2025:...
    Decreased Communication
    Foundations are communicating less about their work, including giving priorities and processes, potentially hindering transparency and trust.
    Impact Areas Accountability, Stakeholder Relationships, Transparency
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Media & Information
  • Deepfake Threat Escalation
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Cybersecurity
    • Public trust
    • Social Media
    • Cybersecurity
    • Emerging Technology
    • Media & Information

    The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.

    Infotech: AI trends 2025
    Deepfake Threat Escalation
    The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
    Impact Areas Cybersecurity, Public trust, Social Media
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Cybersecurity, Emerging Technology, Media & Information
  • Demand for Authenticity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Broadcast Media
    • Diversity and Inclusion
    • Public Relations
    • Brands & Advertising
    • Culture
    • Media & Information

    Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.

    BR: Annual report final
    Demand for Authenticity
    Audiences are increasingly seeking diverse representation and first-hand experiences in media content, valuing expert-led authenticity.
    Impact Areas Broadcast Media, Diversity and Inclusion, Public Relations
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Media & Information
  • Democratization of Content Creation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content diversity
    • Media Production
    • Talent discovery
    • Culture
    • Digital Platforms
    • Media & Information

    Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.

    YouTube: Why we watch 2.0...
    Democratization of Content Creation
    Platforms like YouTube have lowered barriers to entry for content creation, leading to a surge in diverse voices and perspectives.
    Impact Areas Content diversity, Media Production, Talent discovery
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Democratized AI-Powered Creativity
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Content creation
    • Digital Media
    • Influencer marketing
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    AI is leveling the creative playing field, empowering influencers and smaller players while enabling established entities to enhance content creation.

    OMG Futures: The future of...
    Democratized AI-Powered Creativity
    AI is leveling the creative playing field, empowering influencers and smaller players while enabling established entities to enhance content creation.
    Impact Areas Content creation, Digital Media, Influencer marketing
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Democratized Blockbuster Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Building
    • Content Marketing
    • Digital Platforms
    • Entertainment
    • Media
    • Brands & Advertising
    • Entertainment
    • Media & Information

    The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content.

    Smallworld: How brands win in...
    Democratized Blockbuster Content
    The lines between traditional media and online platforms are blurring, creating opportunities for brands to create and distribute high-quality content.
    Impact Areas Brand Building, Content Marketing, Digital Platforms, Entertainment, Media
    Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Entertainment, Media & Information
  • Digital Media Dominance
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising spending
    • Content consumption habits
    • Media industry strategies
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Digital media consumption continues to surpass traditional media, with the gap widening over time.

    PwC: Global entertainment & media...
    Digital Media Dominance
    Digital media consumption continues to surpass traditional media, with the gap widening over time.
    Impact Areas Advertising spending, Content consumption habits, Media industry strategies
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Digital Media Growth
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Advertising
    • Media
    • Western Europe
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.

    Nielsen: Ad Intel Q4 International...
    Digital Media Growth
    Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.
    Impact Areas Advertising, Media, Western Europe
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
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