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Trends Categories Media & Information

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Media & Information 82
Brands & Advertising 360
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Emerging Technology 367
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Augmented Media Toolkit
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Marketing
    • Media Planning
    • Brands & Advertising
    • Emerging Technology
    • Media & Information

    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.

    Dentsu: The year of impact...
    Augmented Media Toolkit
    AI is transforming the media landscape, becoming a cornerstone of the media toolkit and impacting the entire media value chain.
    Impact Areas Advertising, Marketing, Media Planning
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Emerging Technology, Media & Information
  • Authentic Lo-Fi Aesthetics
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Design
    • Filmmaking
    • Photography
    • Culture
    • Digital Platforms
    • Media & Information

    A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.

    Stocksy: Visual Insights Report 2025
    Authentic Lo-Fi Aesthetics
    A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.
    Impact Areas Advertising, Design, Filmmaking, Photography
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Digital Platforms, Media & Information
  • Authenticity and Relatability as Key Drivers
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Building
    • Content creation
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.

    YouTube: Why we watch 2.0...
    Authenticity and Relatability as Key Drivers
    Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.
    Impact Areas Brand Building, Content creation, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Battle for Trust in Media
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Broadcast Journalism
    • News Media
    • Public Relations
    • Digital Platforms
    • Media & Information

    Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.

    BR: Annual report final
    Battle for Trust in Media
    Public trust in media is declining due to misinformation, AI-generated content, and perceived bias, leading to increased scrutiny and verification efforts.
    Impact Areas Broadcast Journalism, News Media, Public Relations
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Digital Platforms, Media & Information
  • Blurring Reality and Media
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Identity Formation
    • Immersive Technologies
    • Media Consumption
    • Social Interaction
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    The lines between physical and digital realities are blurring, with media becoming increasingly integrated into our lives.

    Ezra Eeman: Wayfinder trends 2025
    Blurring Reality and Media
    The lines between physical and digital realities are blurring, with media becoming increasingly integrated into our lives.
    Impact Areas Identity Formation, Immersive Technologies, Media Consumption, Social Interaction
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Chaos-Driven Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand strategy
    • Content creation
    • Digital Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.

    Mørning: The age of relevance
    Chaos-Driven Content
    The unpredictable nature of online trends necessitates a shift towards embracing randomness and absurdity in content creation.
    Impact Areas Brand strategy, Content creation, Digital Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Chaotic Content Reigns
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand Identity
    • Content creation
    • Social Media Marketing
    • Brands & Advertising
    • Culture
    • Media & Information

    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.

    Ok Cool: Gatekeeping information is...
    Chaotic Content Reigns
    The demand for unhinged and unpredictable content continues to grow, pushing creators and brands to embrace absurdity and originality.
    Impact Areas Brand Identity, Content creation, Social Media Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Media & Information
  • Content Remixing Expands Brand Identity
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Budget Optimization
    • Content Marketing
    • Creative Production
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.

    TikTok: What's Next 2025 Trend...
    Content Remixing Expands Brand Identity
    Brands are repurposing and remixing existing content to extend its lifespan and engage audiences in new ways.
    Impact Areas Budget Optimization, Content Marketing, Creative Production
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Converging Media Ecosystem
    • AI-Driven Transformation
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Print
    • Streaming
    • Television
    • Brands & Advertising
    • Business & Commerce
    • Media & Information

    Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.

    Kantar: 2025 media trends and...
    Converging Media Ecosystem
    Traditional media boundaries are blurring, creating a converged ecosystem with multifaceted brands and hybrid business models.
    Impact Areas Advertising, Print, Streaming, Television
    Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Business & Commerce, Media & Information
  • Curators Replace Influencers
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Brand Partnerships
    • Content Consumption
    • Influencer marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.

    TheNetworkOne: Social media marketing trends...
    Curators Replace Influencers
    Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.
    Impact Areas Brand Partnerships, Content Consumption, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
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