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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Sports Media Transformation
    • AI-Driven Transformation
    • The Power of Community and Connection
    • Betting
    • Sports
    • Streaming
    • Business & Commerce
    • Entertainment
    • Media & Information

    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.

    Activate Consulting: Technology and media...
    Sports Media Transformation
    Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
    Impact Areas Betting, Sports, Streaming
    Themes AI-Driven Transformation, The Power of Community and Connection
    Categories Business & Commerce, Entertainment, Media & Information
  • Social Resistance to Reform
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • The Power of Community and Connection
    • Policy implementation
    • Public trust
    • Social unrest
    • Structural reforms
    • Consumer Attitudes
    • Government & Politics
    • Media & Information

    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.

    IMF: World economic outlook
    Social Resistance to Reform
    Public resistance to structural reforms, often rooted in behavioral factors, poses a significant challenge.
    Impact Areas Policy implementation, Public trust, Social unrest, Structural reforms
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty, The Power of Community and Connection
    Categories Consumer Attitudes, Government & Politics, Media & Information
  • Short-Form Video Dominance
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Advertising
    • Content creation
    • E-commerce
    • Social Media Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.

    Meta: Rethinking media mix effectiveness
    Short-Form Video Dominance
    Short-form video, particularly Reels, is experiencing explosive growth and driving significant engagement and marketing effectiveness.
    Impact Areas Advertising, Content creation, E-commerce, Social Media Marketing
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Short-Form Video Dominance
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Advertising
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.

    Instagram: Performance playbook
    Short-Form Video Dominance
    Short, sound-on, 9:16 video content, specifically Reels, is becoming the dominant language of social media, driving higher engagement and conversions.
    Impact Areas Advertising, Content creation, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Short-Form Video Content
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Marketing
    • Social Media Marketing
    • Video Marketing
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.

    Web FX: 2025 digital marketing...
    Short-Form Video Content
    Short-form videos are gaining popularity, impacting social media strategies and content marketing efforts.
    Impact Areas Content Marketing, Social Media Marketing, Video Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Shifting Trust in Media Sources
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Media Credibility
    • News Consumption
    • Platform reputation
    • Digital Platforms
    • Media & Information

    Viewers are increasingly prioritizing trustworthiness in their content choices, with digital-first platforms gaining ground over traditional media.

    YouTube: Why we watch 2.0...
    Shifting Trust in Media Sources
    Viewers are increasingly prioritizing trustworthiness in their content choices, with digital-first platforms gaining ground over traditional media.
    Impact Areas Media Credibility, News Consumption, Platform reputation
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Digital Platforms, Media & Information
  • Shifting Content Consumption
    • AI-Driven Transformation
    • Values-Driven Consumption
    • Audience Engagement
    • Content creation
    • Streaming Services
    • Consumer Attitudes
    • Emerging Technology
    • Media & Information

    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.

    Kantar: 2025 media trends and...
    Shifting Content Consumption
    Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
    Impact Areas Audience Engagement, Content creation, Streaming Services
    Themes AI-Driven Transformation, Values-Driven Consumption
    Categories Consumer Attitudes, Emerging Technology, Media & Information
  • Scaled Podcast Advertising
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Targeting
    • Media Buying
    • Podcast Advertising
    • Brands & Advertising
    • Media & Information

    Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.

    Audacy: Share of audio trends
    Scaled Podcast Advertising
    Advertisers are shifting from show-level podcast buys to scaled media buys across podcast networks, leveraging audience-based targeting to reach listeners at scale.
    Impact Areas Audience Targeting, Media Buying, Podcast Advertising
    Themes The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Media & Information
  • Rise of Digital Franchises
    • The Blurring of Physical and Digital Realities
    • The Power of Community and Connection
    • Entertainment
    • Gaming
    • Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.

    YouTube: Global trends report
    Rise of Digital Franchises
    Creator-driven media franchises are rapidly gaining popularity and influence, coexisting with and sometimes surpassing legacy franchises.
    Impact Areas Entertainment, Gaming, Media
    Themes The Blurring of Physical and Digital Realities, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Resurgence of Local News
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Civic Engagement
    • Digital Media
    • Journalism
    • Local Communities
    • Business & Commerce
    • Media & Information

    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.

    Ipsos: What the future news
    Resurgence of Local News
    Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
    Impact Areas Civic Engagement, Digital Media, Journalism, Local Communities
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Business & Commerce, Media & Information
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