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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Fragmented Media Consumption
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Audience Segmentation
    • Content Strategy
    • Media Planning
    • Targeted Advertising
    • Brands & Advertising
    • Consumer Attitudes
    • Media & Information

    Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.

    Tracksuit: Track record 2024
    Fragmented Media Consumption
    Media consumption is becoming increasingly fragmented across different platforms and demographics, requiring brands to tailor their strategies accordingly.
    Impact Areas Audience Segmentation, Content Strategy, Media Planning, Targeted Advertising
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Media & Information
  • Free News Consumption Dominates
    • Navigating Global Uncertainty
    • Values-Driven Consumption
    • Advertising
    • Digital Media
    • Journalism
    • Newspapers
    • Business & Commerce
    • Media & Information

    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.

    Ipsos: What the future news
    Free News Consumption Dominates
    The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
    Impact Areas Advertising, Digital Media, Journalism, Newspapers
    Themes Navigating Global Uncertainty, Values-Driven Consumption
    Categories Business & Commerce, Media & Information
  • Generational Digital Divide
    • AI-Driven Transformation
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Marketing
    • Media Consumption
    • Technology Adoption
    • Consumer Attitudes
    • Digital Platforms
    • Media & Information

    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.

    Activate: Technology and media outlook...
    Generational Digital Divide
    A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
    Impact Areas Marketing, Media Consumption, Technology Adoption
    Themes AI-Driven Transformation, Experiences Over Material Goods, The Power of Community and Connection
    Categories Consumer Attitudes, Digital Platforms, Media & Information
  • Human Renaissance in Creativity
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Content creation
    • Design
    • Filmmaking
    • Marketing
    • Culture
    • Emerging Technology
    • Media & Information

    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.

    Artlist: Trend report 2025
    Human Renaissance in Creativity
    A resurgence of human creativity and emotional depth in response to the rise of AI, emphasizing authentic storytelling and culturally nuanced experiences.
    Impact Areas Content creation, Design, Filmmaking, Marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Culture, Emerging Technology, Media & Information
  • Humanizing AI Content
    • AI-Driven Transformation
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Audience Engagement
    • Brand Building
    • Content creation
    • Digital Platforms
    • Emerging Technology
    • Media & Information

    While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.

    TheNetworkOne: Social media marketing trends...
    Humanizing AI Content
    While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.
    Impact Areas Audience Engagement, Brand Building, Content creation
    Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Digital Platforms, Emerging Technology, Media & Information
  • Hybrid Warfare Expansion
    • AI-Driven Transformation
    • Navigating Global Uncertainty
    • The Blurring of Physical and Digital Realities
    • Critical infrastructure
    • Geopolitical stability
    • Public trust
    • Cybersecurity
    • Government & Politics
    • Media & Information

    Hybrid warfare tactics are evolving, with increased reliance on cyber and influence operations to achieve geopolitical objectives.

    Microsoft: Digital Defense Report 2024
    Hybrid Warfare Expansion
    Hybrid warfare tactics are evolving, with increased reliance on cyber and influence operations to achieve geopolitical objectives.
    Impact Areas Critical infrastructure, Geopolitical stability, Public trust
    Themes AI-Driven Transformation, Navigating Global Uncertainty, The Blurring of Physical and Digital Realities
    Categories Cybersecurity, Government & Politics, Media & Information
  • Importance of News Literacy
    • Authenticity and Transparency Reign Supreme
    • Navigating Global Uncertainty
    • Civic Engagement
    • Critical Thinking
    • Education
    • Media Consumption
    • Culture
    • Media & Information

    The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.

    Ipsos: What the future news
    Importance of News Literacy
    The increasing complexity of the information environment necessitates greater emphasis on news literacy education for future generations.
    Impact Areas Civic Engagement, Critical Thinking, Education, Media Consumption
    Themes Authenticity and Transparency Reign Supreme, Navigating Global Uncertainty
    Categories Culture, Media & Information
  • Influencer Format Focus
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Content Strategy
    • Influencer marketing
    • Media Planning
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.

    TheNetworkOne: Social media marketing trends...
    Influencer Format Focus
    The unique format and distribution potential of an influencer's content are becoming more important than their personality or follower count.
    Impact Areas Content Strategy, Influencer marketing, Media Planning
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Kaleidoscopic Media Convergence
    • Experiences Over Material Goods
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Automotive
    • E-commerce
    • Gaming
    • Social Media
    • Brands & Advertising
    • Digital Platforms
    • Media & Information

    Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.

    OMG: Futures closer to the...
    Kaleidoscopic Media Convergence
    Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
    Impact Areas Advertising, Automotive, E-commerce, Gaming, Social Media
    Themes Experiences Over Material Goods, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Digital Platforms, Media & Information
  • Look From Above: Elevated Perspective
    • Authenticity and Transparency Reign Supreme
    • The Blurring of Physical and Digital Realities
    • Advertising
    • Cartography
    • Photography
    • Videography
    • Brands & Advertising
    • Media & Information

    Brands are adopting aerial perspectives and expansive compositions to provide a broader context and showcase products or scenes with full transparency.

    Depositphotos: Creative trends 2025
    Look From Above: Elevated Perspective
    Brands are adopting aerial perspectives and expansive compositions to provide a broader context and showcase products or scenes with full transparency.
    Impact Areas Advertising, Cartography, Photography, Videography
    Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities
    Categories Brands & Advertising, Media & Information
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