emerging
Look From Above: Elevated Perspective
Brands are adopting aerial perspectives and expansive compositions to provide a broader context and showcase products or scenes with full transparency.
Timeframe
near-term
Categories
Subcategories
Impact areas
Detailed Analysis
Inspired by drone photography and a desire for greater perspective, brands are incorporating "look from above" angles into their visual communication. This trend aims to provide a more comprehensive view and highlight details that might otherwise be missed. "Following in the footsteps of reporters who adopted drone photography, marketing creatives are resorting to shooting angles “from above” to present products or scenes in full transparency." Examples include Annie Leibovitz's work for Vogue and Michael Kors' ads featuring models in horizontal poses. This trend manifests through aerial landscape shots, urban videos with zoom effects, high-depth macro photography, and the use of maps and plans to create a sense of scale and context.
Context Signals
Increased use of drone photography in reporting
Annie Leibovitz's photography for Vogue
Michael Kors' ads featuring horizontal poses
Edge
This trend could lead to more innovative uses of drone technology and aerial photography in marketing.
Brands can leverage this perspective to create a sense of awe and wonder, showcasing their products in a new light.
The use of maps and plans could also be used to tell more complex and data-driven stories.
