Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Retail Reshapes Media
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • E-commerce
  • Media Buying
  • Retail Advertising
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.

  Dentsu: The year of impact...

  Retail Reshapes Media

  Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas E-commerce, Media Buying, Retail Advertising

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Digital Media Growth
  • AI-Driven Transformation
  • The Power of Community and Connection
  • Advertising
  • Media
  • Western Europe
  • Brands & Advertising
  • Business & Commerce
  • Media & Information

  Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.

  Nielsen: Ad Intel Q4 International...

  Digital Media Growth

  Digital media is gaining prominence in Western Europe, particularly in the Netherlands and the U.K., while traditional media remains significant.

  • Brands & Advertising
  • Business & Commerce
  • Media & Information
  • AI-Driven Transformation
  • The Power of Community and Connection

  Impact Areas Advertising, Media, Western Europe

  Themes AI-Driven Transformation, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Media & Information
  
  
• Look From Above: Elevated Perspective
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities
  • Advertising
  • Cartography
  • Photography
  • Videography
  • Brands & Advertising
  • Media & Information

  Brands are adopting aerial perspectives and expansive compositions to provide a broader context and showcase products or scenes with full transparency.

  Depositphotos: Creative trends 2025

  Look From Above: Elevated Perspective

  Brands are adopting aerial perspectives and expansive compositions to provide a broader context and showcase products or scenes with full transparency.

  • Brands & Advertising
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Blurring of Physical and Digital Realities

  Impact Areas Advertising, Cartography, Photography, Videography

  Themes Authenticity and Transparency Reign Supreme, The Blurring of Physical and Digital Realities

  Categories Brands & Advertising, Media & Information
  
  
• Pressure for Online Presence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Broadcast Media
  • Public Relations
  • Social Media Marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.

  BR: Annual report final

  Pressure for Online Presence

  Broadcasters and PR professionals face increasing pressure to create content for online and social media platforms to reach younger audiences.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Broadcast Media, Public Relations, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Unified Audio Measurement
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme
  • Advertising ROI
  • Campaign Measurement
  • Media Planning
  • Brands & Advertising
  • Business & Commerce
  • Media & Information

  Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.

  Audacy: Share of audio trends

  Unified Audio Measurement

  Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.

  • Brands & Advertising
  • Business & Commerce
  • Media & Information
  • AI-Driven Transformation
  • Authenticity and Transparency Reign Supreme

  Impact Areas Advertising ROI, Campaign Measurement, Media Planning

  Themes AI-Driven Transformation, Authenticity and Transparency Reign Supreme

  Categories Brands & Advertising, Business & Commerce, Media & Information