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Trends Categories Culture

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Culture 169
Brands & Advertising 360
Business & Commerce 795
Consumer Attitudes 417
Cybersecurity 74
Data & Privacy 54
Digital Platforms 192
Emerging Technology 367
Entertainment 64
Family 9
Intimacy 10
Finance & Money 207
Food & Drink 71
Global Challenges 105
Government & Politics 96
Health & Wellness 80
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Sustainability 64
The Home 9
The Workplace 69
Travel & Tourism 77
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A-Z Z-A
  • Trend
    Theme
    Impact Areas
    Category
    Summary
    Report
  • Cosmic Getaways Soar
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Niche tourism
    • Night sky preservation
    • Space Exploration
    • Culture
    • Travel & Tourism

    Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.

    Euronews: Travel 2025 travel trend...
    Cosmic Getaways Soar
    Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.
    Impact Areas Niche tourism, Night sky preservation, Space Exploration
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Culture, Travel & Tourism
  • Crafted Harmony: Eastern Aesthetics
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Branding
    • Lifestyle
    • Marketing
    • Product Design
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.

    Depositphotos: Creative trends 2025
    Crafted Harmony: Eastern Aesthetics
    Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.
    Impact Areas Branding, Lifestyle, Marketing, Product Design
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Creator Value Alignment
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Brand Partnerships
    • Creator Selection
    • Social Responsibility
    • Brands & Advertising
    • Culture
    • Sustainability

    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.

    Creator IQ: The state of...
    Creator Value Alignment
    Creators are increasingly prioritizing brand values, particularly inclusivity, sustainability, and social justice, when choosing partnerships.
    Impact Areas Brand Partnerships, Creator Selection, Social Responsibility
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Culture, Sustainability
  • Creators as Cultural Catalysts
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Consumer Behavior
    • E-commerce
    • Marketing
    • Social Media
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.

    Digital Voices: The State of...
    Creators as Cultural Catalysts
    Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.
    Impact Areas Consumer Behavior, E-commerce, Marketing, Social Media
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Cross-Generational Content
    • Experiences Over Material Goods
    • The Power of Community and Connection
    • Consumer Behavior
    • Content creation
    • Marketing
    • Social Media
    • Brands & Advertising
    • Culture
    • Digital Platforms

    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.

    Artlist: Trend report 2025
    Cross-Generational Content
    Content is increasingly resonating across generations, driven by shared digital experiences and a blurring of traditional age boundaries.
    Impact Areas Consumer Behavior, Content creation, Marketing, Social Media
    Themes Experiences Over Material Goods, The Power of Community and Connection
    Categories Brands & Advertising, Culture, Digital Platforms
  • Culinary Cocktail Connoisseurs
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Consumer Behavior
    • Food Industry
    • Mixology
    • Consumer Attitudes
    • Culture
    • Food & Drink

    Food is taking center stage in cocktail culture, with mixologists experimenting with culinary techniques and ingredients to create innovative and savory serves.

    Bacardi: Cocktail trends report 2025
    Culinary Cocktail Connoisseurs
    Food is taking center stage in cocktail culture, with mixologists experimenting with culinary techniques and ingredients to create innovative and savory serves.
    Impact Areas Consumer Behavior, Food Industry, Mixology
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods
    Categories Consumer Attitudes, Culture, Food & Drink
  • Cultural Protagonist Casting
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Brand image
    • Cultural relevance
    • Influencer marketing
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.

    Karla Otto: SS25 womenswear roundup
    Cultural Protagonist Casting
    Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.
    Impact Areas Brand image, Cultural relevance, Influencer marketing
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Culture-Driven Reach
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Audience Engagement
    • Brand strategy
    • Marketing Campaign Development
    • Brands & Advertising
    • Consumer Attitudes
    • Culture

    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.

    Jack Morton: 5 cultural truths...
    Culture-Driven Reach
    True cultural power comes from connecting with audiences on a deeply personal level, transcending mere platform reach.
    Impact Areas Audience Engagement, Brand strategy, Marketing Campaign Development
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Brands & Advertising, Consumer Attitudes, Culture
  • Curated Old Soul Style
    • Authenticity and Transparency Reign Supreme
    • Experiences Over Material Goods
    • Values-Driven Consumption
    • Fashion
    • food
    • Interior Design
    • Lifestyle
    • Consumer Attitudes
    • Culture
    • Lifestyle

    A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.

    Stocksy: Visual Insights Report 2025
    Curated Old Soul Style
    A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.
    Impact Areas Fashion, food, Interior Design, Lifestyle
    Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Lifestyle
  • Curiouser and Curiouser
    • Authenticity and Transparency Reign Supreme
    • The Power of Community and Connection
    • Values-Driven Consumption
    • Entertainment
    • International Relations
    • Marketing
    • Travel
    • Consumer Attitudes
    • Culture
    • Travel & Tourism

    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.

    Dentsu Creative: Trends 2025 fragment...
    Curiouser and Curiouser
    A growing curiosity for diverse cultures and experiences is driving demand for authentic and unexpected content and travel.
    Impact Areas Entertainment, International Relations, Marketing, Travel
    Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption
    Categories Consumer Attitudes, Culture, Travel & Tourism
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